Brian is the Founder and Financial Planner of Brian Thompson Financial LLC, where he helps LGBTQ+ and mission-driven entrepreneurs build profitable businesses that reflect who they are and support the impact they want to make.

As a financial advisor, business strategist, and host of the Mission Driven Business podcast, Brian works with service-based founders who are building more than just a business. They’re building movements, communities, and legacies. He helps them bring clarity and structure to their finances so they can grow with confidence and stay rooted in their purpose.

Before launching his firm, Brian spent nearly a decade as a tax attorney. That background, paired with his own entrepreneurial experience, informs a planning approach that’s inclusive, strategic, and grounded in real life.

As a Black, queer financial advisor, Brian is especially passionate about creating space for diverse voices in business and finance—and showing that profit and purpose don’t have to be mutually exclusive.

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Links mentioned in this episode:

• btfinancial.com
• Brian on LinkedIn
• Mission Driven Business Podcast
• Brian on IG

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Key Takeaways for quick navigation:

• [03:04] Brian explains why entrepreneurs often think they must choose between purpose and profit, and how both can exist together.
• [04:28] Discussion on creating different tiers of services to balance accessibility with sustainability while maintaining impact.
• [06:47] Brian’s advice on pricing: charge what you think you’re worth and then increase it by 25% to counter undervaluing yourself.
• [09:47] Introduction of the Profit First method to manage cash flow by allocating income into profit, owner’s pay, taxes, and expenses.
• [12:08] Key lessons from Brian’s tax attorney background: understanding how taxes differ for entrepreneurs is crucial to avoid costly mistakes.
• [13:32] How entrepreneurs can prevent burnout by designing a business model that supports personal well-being and sustainability.
• [14:47] The importance of long-term financial planning, balancing immediate needs with future goals, and ensuring the “ladder is against the right wall.”

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BetterTable™ is a Vancouver-based benefit company empowering kitchens to boost profits, cut food waste in half, and achieve Net Zero emissions. Ben has over 10 years’ experience in food sustainability and in 2024 he was named one of Business in Vancouver’s 40 Under 40. At this years CGLCC Summit, Ben also won the 2025 Emerging Exporter of the Year award as well as the EY Pitch Competition in partnership with Canada’s 2SLGBTQI+ Chamber of Commerce.

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Links mentioned in this episode:

• BetterTable.com
• FoodSynergyMovie.ca
• Ben Liegey on LinkedIn
• Join the CGLCC Mentorship Program (Applications close Aug 18, 2025)

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Key Takeaways for quick navigation:

• [2:51] Shocking stat: About half of all food in Canada is wasted, totaling over $50 billion annually and significantly contributing to climate change.
• [4:09] Why food waste is a rare triple-win issue: it can reduce costs, lower environmental impact, and improve social outcomes all at once.
• [5:35] Key impact metrics BetterTable™ tracks: cost savings, carbon emission reduction, and meals saved, with a focus on UN Sustainable Development Goals.
• [6:55] Launch of the BetterTable™ app to automate food audits and track sustainability metrics remotely for kitchens.
• [10:50] Success stories: some clients, including hotels, have cut food waste by 30% and saved $20,000 annually.
• [16:11] Three sustainability tips for restaurants: train staff, track data, and get creative with ingredients to reduce waste.

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Coconut Breeze Media is a new media solutions agency that brings innovative content marketing and AI automation for the travel and hospitality industries. With a background in public relations, creative storytelling, and technical strategy, she brings a unique blend of creativity and technical expertise to every project. Juliana also serves as Media Director for Space Coast Pride, championing inclusive communication and digital outreach. Her prior roles include leading AI initiatives at Dicapta and managing national travel PR campaigns at MMGY NJF. Based in Cocoa Beach, she’s passionate about building meaningful connections through media, technology, and purpose-driven storytelling.

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Links mentioned in this episode:

• CoconutBreezemedia.com
• Juliana Olarte on LinkedIn
• Make.com
• Softr.io
• N8N.io
• Lovable.dev

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Key Takeaways for quick navigation:

• [2:46] What Vibe coding is? AI that builds websites and assets from text prompts.
• [5:52] Who is vibe coding for? It’s great for simple projects but not reliable for complex builds.
• [9:48] Big advantages of Vibe Coding: fast, easy, and no coding needed for prototypes.
• [12:20] Risks: no version control, easy to break projects without backups.
• [16:29] Start with safer tools like Softr, Airtable, and Make.com.
• [18:26] How Make.com automates tasks like lead generation and data management.
• [22:38] Future of Vibe coding. AI will get smarter but security risks remain.

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Ops Machine is a CGLCC-certified consultancy that helps small to mid-sized organizations adopt AI intentionally—amplifying human strengths rather than replacing them. Mitch has spent years mastering process design and team dynamics, now guiding organizations from "Where do we start?" to measurable AI wins while balancing automation with human impact.

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Links mentioned in this episode:

• OpsMachine.co
• Mitch on LinkedIn

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Key Takeaways for quick navigation:

• [02:35] How leaders should focus on guiding teams through AI changes instead of fearing job loss.
• [06:16] The shift from "knowledge work" to "wisdom work" and the key skills needed: connection, discernment, and emotional clarity.
• [11:44] The first question to ask when adopting AI is, “What problem do you think AI can solve?” then map processes together.
• [14:25] Big mistakes include top-down decisions, skipping collaboration, and not mapping current processes.
• [18:22] Start using AI by playing with ChatGPT, watching tutorials, and practicing prompts to build skills.
• [23:45] The second key step: map your current processes with your team to see where AI fits.
• [24:36] Final tip: document processes and involve your team to make AI implementation easier.

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Renée is a passionate and dynamic force in the wine industry. A Certified Sommelier through the Court of Master Sommeliers, she began her journey over a decade ago and has since immersed herself in every facet of the wine world. As the founder of Wine by Renée, she leverages her global network to create engaging TV segments, videos, articles, and events that resonate with both the wine-curious and seasoned enthusiasts alike. Her mission is to make wine approachable and enjoyable by breaking it down into “simple sips.”

Renée is a familiar face on Canadian television, regularly appearing as a Wine Personality on Global’s The Morning Show, CHCH, and Breakfast Television. Her reach extends internationally through platforms like the Canada’s Got Taste YouTube channel and the Tasted Television show DrinkUp. In print, she pens The Wine Effect, a monthly column for Distillery District Magazine, and contributes to ELLE Gourmet Canada, Foodism, Holr Magazine, and other notable publications.

As the voice behind Wine by Renée, one of Canada’s largest wine-focused Instagram accounts, Renée offers a fresh, romantic, and down-to-earth take on wine. Her content invites everyone to embrace the joy of a great glass—without pretension.

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Links mentioned in this episode:

• WineByRenee.com
• @wine.by.renee on Instagram

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Key Takeaways for quick navigation:

• [2:42] Renée shares how she transitioned from wine importing to launching Wine by Renée, including the discrimination she faced as a queer woman in the wine industry.
• [8:00] Discussion on how AI is impacting wine communication and how Renée uses it as a tool to free up time and boost her business.
• [12:24] Renée talks about building her personal brand during the pandemic and how she grew her Instagram following from 900 to over 27,000.
• [14:59] Calan asks how Renée balances creativity with the business side of partnerships and storytelling.
• [16:37] Renée explains her role as a translator in the wine world and why she avoids negative reviews in favor of context and accessibility.
• [17:35] A conversation about Barefoot’s Pride wine sparks a broader discussion on accessibility, inclusivity, and the purpose of wine in everyday life.
• [18:48] Renée shares practical advice for turning a passion into a brand, including getting paid for your work, offering value to loyal clients, and letting go of ideas that don’t sell.

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Ricardo is a dynamic marketing strategist, award-winning corporate leader, and founder of Poppy Marketing and Consulting. With over 17 years in Fortune 500 tech under his belt, Ricardo now focuses on empowering small businesses, particularly Latino and LGBTQ+ entrepreneurs, to build bold, authentic brands through storytelling, automation, and smart strategy. He's also the author of The Rainbow Bee, a children's book that celebrates identity and courage.

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Links mentioned in this episode:

• Poppymarketingandconsulting.com
• Ricardo on LinkedIn

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Key Takeaways for quick navigation:

• [1:57] Small business owners waste time on tasks like emails and lead tracking that can be easily automated.
• [3:59] Aiming to appeal to everyone weakens branding, clarity and focus are key.
• [7:42] Use ChatGPT to build client personas and make automation feel personal and human.
• [10:28] A welcome email sequence works for both large companies and solo entrepreneurs.
• [12:12] Embrace your identity as a strength. Authentic branding attracts ideal clients.
• [14:07] With just five hours a week, focus on clear messaging, email automation, and lead capture.
• [20:01] Test different AI tools to find what works best and build a custom automation stack.

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Techies of Tomorrow is an AI tech platform working to make assisted AI secure and helpful for everyone. They specialize in helping businesses manage rapidly evolving tech, particularly focusing on AI integration, cloud applications, and digital transformation. They’re also the creators of Roughly AI, a secure and adaptable AI solution that allows organizations of all sizes to innovate and grow without needing an in-house AI team.

Ramin is a seasoned technology developer, educator, and researcher with over 15 years of experience in education, media, and tech. He holds a PhD in Educational Technology from Simon Fraser University, where he researches the effectiveness of virtual reality in job interview training for autistic adults.

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Links mentioned in this episode:

• TechiesOfTomorrow.com
• Ramin Shadmehr on LinkedIn

---

Key Takeaways for quick navigation:

• [2:51] Ramin suggests small businesses approach AI with curiosity—start small, explore safely, and learn.
• [7:04] Calan encourages playing with AI tools like ChatGPT to understand their value before full adoption.
• [10:29] Ramin explains how to spot AI hype—watch for over-promises and flashy marketing.
• [16:24] Misconceptions stem from fear and lack of knowledge; basic AI education is key.
• [18:01] Choose AI tools by researching trusted sources like LinkedIn Learning and company backgrounds.
• [21:20] Stay relevant by staying adaptable—pivot quickly and embrace change.
• [24:37] Calan shares how using Arc Search helps ease into AI without sacrificing privacy.

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Jamie is a coach, strategist, and the founder of Wild&, where she helps purpose-driven entrepreneurs build brands that feel like home. Her approach blends emotional depth with practical insight, grounded in the belief that the most impactful businesses are built from the inside out. Jamie is passionate about helping people lead with authenticity, connect more deeply, and create work that truly reflects who they are.

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Links mentioned in this episode:

• Wild& Website
• Jamie Engelhardt on LinkedIn

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Key Takeaways for quick navigation:

• [2:55] Focus your messaging on your audience, not yourself
• [4:48] Start with your brand and truly understand your audience
• [6:43] Speak directly to your ideal clients to attract more of them
• [7:35] Use your brand values to keep tone consistent everywhere
• [10:49] Keep visuals consistent to build trust and recognition
• [12:22] Don’t let AI shape your voice—train it to reflect you
• [16:42] Let your core values guide all brand messaging

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Kinnect is a platform dedicated to preserving memories and relationships through digital and physical experiences. With a background in major global brands and a personal drive to combat loneliness, Omar’s focus is on building meaningful connections and empowering people to celebrate their legacies.

Omar’s passion for storytelling originated from various instances of loss in his own life - his grandfather's battle with Alzheimer's and losing his friend to Leukemia. In losing both his grandfather and friend, he knew there was a need for KINNECT - not only for them but for their families. KINNECT is not just Omar’s latest venture—it reflects his life’s work to bring people together, one story at a time.

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Take 50% off Kinnect Save your memories and connect more deeply with the people you love. Kinnect is an invite-only digital space, like your own private social network, or turn your life stories into a beautiful, physical book with worldwide shipping.

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Links mentioned in this episode:

• Kinnect.club
• Omar Alvaresz on LinkedIn

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Key Takeaways for quick navigation:

• [00:42] Omar shares how personal loss led to the creation of KINNECT.
• [02:29] Explaining how KINNECT combines digital apps with physical storybooks.
• [05:05] Overview of how users create memory books using prompts and voice-to-text.
• [08:01] KINNECT’s global reach and support for English and Spanish languages.
• [11:08] How KINNECT fosters meaningful, private connections unlike social media.
• [17:27] Omar talks about authentic, culturally rooted marketing for legacy building.

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Halyard Consulting is an LGBTQ+ AI consultancy that helps small businesses automate their workflows using chatbots, voice assistants, and custom tools. With over 30 years of experience in digital strategy and advanced AI, Jonathan specializes in making automation simple, ethical, and accessible for entrepreneurs who want to grow without burning out.

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Links mentioned in this episode:

• Halyard.Consulting
• Jonathan Goodman on LinkedIn

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Parisa is a seasoned queer financial advisor and educator dedicated to making financial literacy and planning accessible, inclusive, and personalized. With a focus on trust, transparency, and understanding each client’s unique circumstances, Parisa offers a supportive, holistic approach to financial and investment planning.

Parisa is a member of The Financial Advisors Association of Canada and actively volunteers by serving on committees and boards, including the Rainbow Entrepreneur Collective and the Estate Planning Summit.

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Links mentioned in this episode:

• ParisaFinancial.com
• Parisa Pajooh on LinkedIn

Endless Energy is a Massachusetts-based company specializing in sustainable heating and cooling solutions. Matt joined the company in 2021, shortly after serving as Executive Director of Reaching Out MBA, the global association for LGBTQ+ business students.

Throughout his career, Matt has focused on expanding sales and launching complementary offerings across a range of industries, including education, entertainment, SaaS, and professional associations. He holds an MBA from New York University's Stern School of Business and a bachelor's degree from Boston University's College of Communication.

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Links mentioned in this episode:

• GoEndlessEnergy.com
• Matt Kidd on LinkedIn

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Key Takeaways for quick navigation:

• [00:01] HVAC and insulation upgrades are key to cutting climate emissions.
• [02:05] Heat pumps are highly efficient and widely incentivized.
• [05:04] Solar + heat pump solutions help businesses lower costs and emissions.
• [10:25] Most homeowners choose heat pumps after comparing with AC.
• [20:21] Endless Energy guides clients through green incentives and rebates.
• [24:40] Act soon—HVAC prices rising and federal incentives may end.
• [25:39] Aging buildings need green upgrades to improve efficiency.

Origami Customs is a trans and gender-diverse clothing brand and community program based in Montreal. The program operates with a network of over 100 other organizations and provides life-changing items to people facing intersectional oppressions and financial barriers. Rae draws from their background in Sociology, experience in the fashion industry, and trans healthcare advocacy work they’ve done over the past 15 years.

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Links mentioned in this episode:

• OrigamiCustoms.com
• Origami Customs on IG
• Rae Hill on LinkedIn

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Key Takeaways for quick navigation:

• [00:17] Rae Hill applies mutual aid principles in trans-led business practices within capitalism.
• [01:12] Trans and queer communities network to overcome limited resources.
• [03:37] Rae emphasizes sustainable growth and value preservation.
• [05:20] Strong customer and staff relationships are crucial for addressing needs.
• [11:33] Ethical in-house production supports the trans community.
• [15:42] Offering resources and promoting inclusivity for trans-led businesses.
• [19:37] Flexible, supportive policies enhance staff well-being.
• [21:28] Mutual aid unites charity and commerce for equality.
• [23:08] Human-centric approaches are vital despite societal resistance.

Trusti is a company that provides discreet, efficient, and convenient at-home rapid STI testing kits in Canada, offering users a way to test in the comfort of their own homes with subtle packaging and a secure results portal. 

Ella has always been driven by a passion for communication and human connection. Growing up at the intersection of academia and the arts, she honed her ability to tell compelling stories –whether on stage, through research, or in writing. She believes that innovation and education have the power to create healthier, happier lives—yes, even in the topics that still make people blush.

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Links mentioned in this episode:

• Trusti.ca
• Ella Farlinger on LinkedIn

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Key Takeaways for quick navigation:

• [00:16] The queer community is pivotal in advancing sexual health and STI awareness.
• [08:06] Trusti seeks to enhance sexual health access and provide user-friendly testing.
• [11:31] Queer entrepreneurs offer strong ROI due to their adaptability and compassion.
• [14:19] Online education is crucial for reaching various demographics.
• [21:29] Mentorship is key for sustainable development.
• [24:18] Trusti will launch digital tools to improve public health engagement.

Anmol is a neuroscientist-turned-entrepreneur with over 10 years of experience in academia, healthcare, and entrepreneurship, with research published in top journals like Nature Medicine and Proceedings of the National Academy of Sciences also known as PNAS. Since March 2023, he has been the Entrepreneur-in-Residence at District 3 Innovation, coaching over 50 early-stage life science startups and managing a portfolio of 25 later-stage biotech ventures, helping them accelerate their path to commercialization. Anmol holds a Master of Science in Neuroscience with a focus on Fragile X Syndrome and other genetic brain disorders. He also has a Bachelor of Arts and Science from McGill University, as well as a Graduate Diploma in Business from Queen’s University.

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Links mentioned in this episode:

• Nospharma.ca
• Anmol Nagpal on LinkedIn

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Key Takeaways for quick navigation:

• [00:44] Nospharma focuses on treatments for fragile X syndrome, a rare brain disease.
• [01:23] The company was founded by scientists combining efforts to commercialize a treatment for fragile X syndrome.
• [05:02] Nospharma’s approach targets both brain cell communication and blood flow, offering a holistic treatment.
• [07:01] Utilizing existing drugs, Nospharma speeds up treatment availability, reducing development time and cost.
• [09:01] The company is preparing for FDA approval to begin clinical trials on patients.
• [13:28] Nospharma includes female mice in trials to gather robust data applicable to both genders.
• [14:55] Nospharma uses clinical research organizations to maintain flexibility and objective analysis.
• [16:16] Interested individuals can connect with Nospharma via LinkedIn or email; consult physicians for health concerns.

Sebastian is a professional speaker, U.S. Army Veteran, and founder of Dziuk Studios LLC, an email marketing agency helping LGBTQ+ and Allied professional speakers expand their businesses through email. He’s a contributing author to two books, Thriving in Business: Strategies for the LGBTQ+ Entrepreneur, and With Honor and Integrity: Transgender Troops in Their Own Words. As a queer, trans man, Sebastian uses his experiences to help others tell their authentic stories to elevate their messages.

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Links mentioned in this episode:

• SebastianDziuk.com
• Sebastian Dziuk on LinkedIn
• Sebastian Dziuk on IG
• QueerBrandGuide.com

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Key Takeaways for quick navigation:

• [00:27] Sebastian Dziuk highlights the importance of storytelling and copywriting in his transition to email marketing after years in content creation.
• [02:00] An email list provides a direct communication line with your audience, essential in an unpredictable digital landscape.
• [04:03] Regular newsletters foster engagement and help maintain relationships for future product launches.
• [08:14] Service providers should focus on consistent lead generation through email marketing rather than chasing viral success on social media.
• [09:20] Offering a valuable lead magnet encourages potential subscribers to share their email addresses effectively.
• [12:09] The quality of your email list is more important than its size; engaged subscribers lead to better results.
• [14:40] Removing inactive subscribers from your email list improves open rates and reduces the risk of spam classification.
• [16:30] A case study shows a graphic designer leveraged their email list to launch a successful paid community, underscoring email marketing's effectiveness.
• [18:20] Sebastian is active on LinkedIn and offers consultations, committed to helping others with email marketing.

Gaddies is the brand doing fatherhood the gay way. Inspired by his own experiences as a dad, Gaddies' mission is to build community and celebrate gay dads through physical products and digital storytelling. Before launching Gaddies, David held global leadership roles in Apparel and Supply Chain at Nike, as well as leading their global PRIDE employee resource group. Prior to Nike, he built a career in financial services before receiving an MBA from Northwestern's Kellogg School of Management.

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Links mentioned in this episode:

• HeyGaddies.com
• David Morgenstern on LinkedIn
• Gaddies on IG

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Key Takeaways for quick navigation:

• [00:01] David Morgenstern shares his journey as a new entrepreneur focused on gay dads, emphasizing representation.
• [00:45] Gaddies connects the queer parenting community, celebrating diversity through a unique brand identity.
• [02:36] David discusses the challenges of starting a queer business and the importance of community support.
• [05:51] Engaging with LGBTQ+ networks and mentorship provides valuable support for queer entrepreneurs.
• [11:51] Gaddies seeks to create a global community for gay dads, fostering connections through apparel.
• [17:13] David identifies three consumer groups for Gaddies: gay dads, supporters, and allies.
• [19:06] Explore Gaddies and shop at heyGaddies.com.

With more than a decade working in the nonprofit community development sector, Erica founded Elle Community Strategies as a response to the evolving landscape of nonprofit/corporate partnerships and the drive for collaborative social impact. She is the author of various publications exploring complex social issues through community-based participatory research practices that aim to advance public policy. Erica is a certified diverse supplier with Canada's 2SLGBTQI+ Chamber of Commerce (CGLCC) and a proponent of social change.

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Links mentioned in this episode:

• Ellecs.ca
• Erica Charron on LinkedIn

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Key Takeaways for quick navigation:

• [01:00] Economic resilience hinges on adaptability and cross-sector collaboration.
• [02:30] Nonprofits and businesses must work together for effective grassroots solutions and scalability.
• [05:54] Canada emphasizes collaboration over the US's capital-centric growth.
• [10:15] Systemic inequities arise from unchecked capitalism, impacting all sectors.
• [12:35] Businesses should prioritize social impact alongside profit for sustainable growth.
• [15:04] Future-proofing requires creativity and adaptability in response to crises.
• [26:19] Engaging in local policy forums helps businesses align values with social impact initiatives.
• [27:53] Voting is crucial for younger generations to protect rights and make their voices heard.

Jim is a respected leader and C-Suite veteran in brand strategy, consumer products and experiences, and storytelling. He has worked at some of the world’s largest media and retail companies, including Disney, Dreamworks, and 20th Century Fox. He is a passionate advocate and philanthropist for the Queer Community, higher education, and diversity, equity and inclusion. As author of “All Pride, No Ego” he is committed to safe and authentic spaces for all individuals and communities. Jim now spends his time as an Executive Coach, Speaker, and Advocate and gives back through his work with Braven Mentoring, the Indiana University Foundation Board, The Point Foundation, and various local community efforts in Atlanta.

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Links mentioned in this episode:

• hijimfielding.com
• Jim Fielding on LinkedIn
• All Pride, No Ego - Book

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Key Takeaways for quick navigation:

• [00:05] Highlighted the importance of diversity in creative corporate environments for improved outcomes.
• [01:54] Showcased success in diverse teams at Disney, linking diversity to revenue growth and innovation.
• [09:23] Warned that reducing DEI initiatives risks losing talent and market competitiveness.
• [12:58] Stressed the importance of inclusivity to attract younger, socially aware talent.
• [21:11] Encouraged leaders to create a positive legacy and foster environments free from ego.
• [22:20] Urged a shift to new political leadership, highlighting figures like AOC.
• [23:44] Advocated for kindness and empathy in debates and discussions.
• [24:53] Highlighted the need for community support for marginalized groups.

Kylee has scaled top podcasts, including The Amy Porterfield Show which she helped grow over 234%. Kylee has also led audience growth for Cathy Heller and Bossbabe to name a few. She has worked with networks like HubSpot and YAP and now runs  her company - Podcast Marketing Hub, helping podcasters grow their audience and build their email list with high-converting strategies. Kylee is also the Host of “Podcast Growth Tools” that you can find across all podcast platforms.

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Links mentioned in this episode:

• PodcastMarketingHub.com
• Grab Kylee's Free Podcasting Checkling
• Kylee on LinkedIn
• Kylee on IG

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Key Takeaways for quick navigation:

• [01:13] Podcasting creates personal connections between brands and audiences.
• [04:40] SEO-friendly titles improve searchability and attract the right audience.
• [09:20] Early email list building fosters listener loyalty.
• [16:32] Collaborations and podcast swaps expand reach and build community.
• [19:50] Lead magnets can boost website traffic and new subscriptions.
• [24:24] UTM parameters track audience behaviour to optimize marketing efforts.
• [29:00] Monthly membership calls deepen engagement and provide monetization opportunities.
• [32:28] Affiliate marketing offers simple, no-cost monetization options as the audience grows.
• [34:20] Collaboration over competition is vital in podcasting.
• [35:02] Use the podcast to build and nurture your email list for mutual growth.

Michael is a historian, writer, educator, and New York City tour guide. He is the founder of Christopher Street Tours, an LGBTQ+-owned and -operated walking tour company with a mission to increase access to LGBTQ+ history by sharing stories and uplifting the voices of those who paved the way before us. Michael has been recognized as one of FindSpark’s 'Top LGBTQ+ Influencers & Thought Leaders Transforming the Workplace Through Innovation and Impact' and as a 'Block Star of the Village' by Schneps Media. He has spoken at various organizations including New York University, the LGBTQ+ Wedding Congress, and Christian Dior, with his work featured in Time Out, National Geographic Travel, and Attitude magazine.

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Links mentioned in this episode:

• ChristopherStreetTours.com
• TikTok
• Instagram

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Key Takeaways for quick navigation:

• [00:14] Christopher Street Tours offers LGBTQ+ walking tours and connects participants with queer history and activism since 2018.
• [01:11] The COVID-19 pandemic spurred virtual engagements, increasing access to LGBTQ+ history for those unable to visit New York City.
• [02:47] Success in entrepreneurship often comes from community support and consistency rather than scaling.
• [04:51] Revenue diversification includes curated experiences beyond traditional walking tours, enhancing offerings related to LGBTQ+ history.
• [19:44] Activism is diverse; sharing personal stories and uplifting queer voices is essential to the tour experience.
• [22:33] Engaging with queer peers fosters community and serves as activism, especially for those from countries where queerness is criminalized.
• [25:19] Interactive tours enhance community building and empower participants through engagement.
• [28:08] Businesses must consider safety and adaptability in response to political changes to sustain their missions.
• [32:41] Joining LGBTQ+ business organizations offers crucial support and connections for entrepreneurs navigating challenges.

Sean is responsible for pioneering and innovating immersive technology development in VR, AR, XR and 360 degree image and video deployments for Google StreetView and YouTube 360. Through his patented camera and software invention of the Bublcam and Bubl Technology, Sean successfully exited to Samsung and private equity. So if you’ve ever used Google Street View, you have Sean and his technology to thank. He currently looks to aid in the discovery and financing of new ventures through LvlUp Ventures and is also an active volunteer for PFlag Halton in Ontario, Canada.

This recording was done in front of a live audience at the QueerTech Conference held in Toronto on November 7th, 2024.

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Links mentioned in this episode:

• Sean Ramsay on LinkedIn
• QueerTech

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Key Takeaways for quick navigation:

• [00:14] Sean emphasizes the importance of starting from zero and understanding the journey to success in entrepreneurship.
• [00:56] The process from the initial idea for Bublcam to its sale took about 10 years, highlighting the long-term commitment required in entrepreneurship.
• [03:09] Entrepreneurs need a strong urge and a willingness to take risks to turn their ideas into realities.
• [05:16] Learning about legal matters and patenting is crucial for protecting your innovative ideas in entrepreneurship.
• [08:41] Having a physical product can provide advantages in crowdfunding, as evidenced by Bublcam's success on Kickstarter.
• [10:23] Understanding current trends and what attracts venture capitalists can significantly impact funding opportunities.
• [12:41] Building strong relationships with investors is essential, as today's investment landscape emphasizes personal connections.
• [16:23] First-hand experiences of failure are common in entrepreneurship, and connecting with mentors can provide valuable guidance to avoid pitfalls.
• [17:31] The technology developed for Bublcam eventually contributed to platforms like Google Street View and YouTube 360.
• [20:30] Success in entrepreneurship requires patience and dedication, as the journey from idea to financial stability can be lengthy and filled with challenges.

Robin is a consultant and Canadian public policy expert. They help advocates, businesses, and non-profits create government policy change by empowering them with in-depth economic and policy research and insights. They’re the Co-Founder and Chair of the Canadian Anti-Monopoly Project, a fellow at both the Public Policy Forum and Social Capital Partners, and is an Associate Partner at Deetken Insight.

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Links mentioned in this episode:

• Robin-Shaban.com
• Robin Shaban on LinkedIn
• The Canadian Anti-Monopoly Project website
• The Public Policy Forum website
• Social Capital Partners website
• Deetken Insight

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Key Takeaways for quick navigation:

• [00:02] Robin Shaban emphasizes the need to address monopolies, which hinder consumer choice and entrepreneurial growth.
• [09:37] Monopolistic practices make it tough for new entrepreneurs to thrive, underscoring the need for stronger support programs for younger generations in the market.
• [18:19] Income disparities among LGBTQ+ individuals, especially bisexuals, highlight the importance of economic inclusion and targeted support.
• [26:43] Diversity drives innovation and economic growth; it's crucial for businesses to integrate it into their core strategy, not just for marketing.
• [30:14] Entrepreneurs must master business fundamentals while also seeking to disrupt larger competitors in today's market landscape.
• [34:21] Co-ops and alternative business models like worker owned businesses can promote fair economic gains by leveraging diverse perspectives.

Ted represents both employers and employees in all matters of employment law. He is committed to delivering collaborative legal solutions for his clients and combines his passion for the law and problem solving with his education and experience to deliver results to clients with a workplace or human rights issue. Though an able litigator, he will also explore more cost-effective and efficient strategies for his clients, including negotiation and mediation. In the community, Ted volunteers his time to represent low-income clients through Pro Bono Ontario, provides pro bono counsel to Canada’s 2SLGBTQI+ Chamber of Commerce (The CGLCC) and is an active supporter of organizations such as Friends of Ruby.

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This episode was recorded in front of a live audience at the CGLCC’s Toronto Business Symposium held at the CN Tower on November 8th, 2024. For those who don’t know, the CGLCC is Canada’s 2SLGBTQI+ Chamber of Commerce and we thank them for sponsoring today’s episode.

► Pro Bono Ontario

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Links mentioned in this episode:

• Zubas Flett Liberatore Law LLP Website
• Ted Flett on LinkedIn

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Key Takeaways for quick navigation:

• [00:14] Employment law is evolving with social media, particularly regarding off-duty misconduct.
• [06:12] Employers must implement effective diversity and inclusion policies while respecting human rights.
• [08:04] Caution is needed when inducing employees from secure jobs due to legal implications around termination.
• [15:55] Employers should monitor off-duty employee conduct on social media regarding their brand and image.
• [20:10] Clear social media policies are essential for managing employee conduct.
• [24:12] Canada has stronger employee protections than the US, requiring careful policy considerations by employers.
• [26:32] Employment agreements are not boilerplate; specific terms are crucial for both parties.
• [30:15] Engaging lawyers can help businesses create protective structures for smoother operations.

designACE is your partner for a fun, impactful, and growth-focused LinkedIn journey. Andrew is a Futures Innovation Partner at OCAD University Co, which is Canada’s oldest and largest art, design and media university in North America, where he helps enterprises, entrepreneurs, and nonprofits leverage strategic foresight to co-create a brighter future together.

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► Today’s Sponsor is Kit

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Links mentioned in this episode:

• designACE.ca
• designACE on LinkedIn
• Andrew Charles Edwards on LinkedIn

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Key Takeaways for quick navigation:

• [00:02] LinkedIn excels at community building, thought leadership, and connecting like-minded individuals, particularly for entrepreneurs and the LGBTQ+ community.
• [03:41] Consistent engagement is vital; view LinkedIn as more than just a resume.
• [05:06] Balance personal and professional content to foster authentic connections.
• [09:02] LinkedIn encourages a supportive environment for celebrating achievements.
• [10:38] Regularly test and adjust posts for improved engagement and feedback incorporation.
• [12:00] Genuine outreach builds authentic connections and opens business opportunities without a sales focus.
• [19:15] Regularly update your profile essentials and engage in groups to expand your network.
• [22:18] Maintain conciseness: Be direct to stand out amidst LinkedIn noise.
• [22:44] Use the "So what?" principle to ensure post relevance and clarity.
• [23:12] Encourage connections and offer assistance for LinkedIn growth in 2025.

ColdStart is an AI program designed to automate your marketing channels and decrease your marketing spend using SEO tactics. The results of ColdStart since launch have been astounding to say the least with customers increasing their conversions by over 1000% in almost every case.

Brandon is also the CTO and co-founder of Bindr, the Bisexual and Queer+ dating app. You may remember my interview with Bindr CEO Mary Richardson. Brandon has been building applications for over 14 years and has successfully scaled companies to millions of users with minimal spend and today he’s here to share some of that special sauce with you.

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► Today’s Sponsor is SparkLoop - Grow Your Email List Today

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Links mentioned in this episode:

• ColdStart.co
• Brandon Teller on LinkedIn
• Brindr Dating App

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Key Takeaways for quick navigation:

• [01:00] ColdStart is an AI tech that rapidly generates millions of landing pages, boosting engagement for startups.
• [02:36] Developed from Bindr's challenges, ColdStart aims to enhance user acquisition for dating apps.
• [05:11] Its main goal is to optimize SEO for better product discovery and visibility.
• [13:14] ColdStart has doubled user bases and significantly increased organic traffic for clients.
• [15:05] Bindr's user base grew from 14,000 to 100,000 within months after ColdStart's implementation.
• [18:01] It generated $250,000 in ARR during the first week, indicating high demand.
• [20:43] Entrepreneurs should diversify strategies; ColdStart complements various marketing efforts.
• [22:35] Setting ambitious goals is crucial; Bindr surpassed initial $10 million expectations with acquisition offers.
• [23:47] ColdStart is expanding beyond landing pages, promising innovative future developments.

After 28 years of experience in tech sales & marketing including time at Zoom, Apple, and HP, Mike has become the king of networking and calls himself a super-connector. He’s also a startup investor, mentor, and founder, and his mission in life is to connect a million people via his platform IntroStars to inspire a whole new generation of super connectors.

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► Today’s Sponsor is SparkLoop - Grow Your Email List Today

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Links mentioned in this episode:

• IntroStars.com
• Mike Adams on LinkedIn
• IntroStars on LinkedIn

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Key Takeaways for quick navigation:

• [00:01] Mike Adams shares his journey from shyness to networking expert in London.
• [02:47] Networking is a skill anyone can improve with practice.
• [04:12] A strong personal brand is essential for networking opportunities.
• [10:56] Authentic conversations build trust, particularly in the LGBTQ+ community.
• [19:35] Monetizing a network should focus on fair value and clear referral agreements.
• [20:31] Differentiating between casual help and formal referrals is key.
• [23:41] IntroStars promotes fair compensation through tracking introductions.
• [25:29] Building connections creates opportunities and counters polarization.
• [27:18] Your networking power lies in your reputation when you're not present.

For over 20 years, Marcus has been involved in growing and sustaining many successful small businesses and increasing wealth for his clients. He’s an experienced financial coach specialising in financial advising, financial management, wealth building, strategic planning and fiscal responsibility.

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► Today’s Sponsor is Kit

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Links mentioned in this episode:

• BrownConsulting.com
• Marcus Brown on LinkedIn

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Key Takeaways for quick navigation:

• [00:16] Generational wealth includes money and property passed down through generations.
• [01:50] Wealth management patterns influence family financial stability.
• [03:11] LGBTQ+ individuals face barriers to accessing wealth-building resources.
• [04:40] Generational wealth provides security, education, and job freedom.
• [08:30] Key tools for wealth creation include budgeting and understanding net worth.
• [22:12] Financial coaching and mental health support help combat financial shame and improve wellness.
• [24:29] Browns Consulting assists clients in achieving financial wellness goals with personalized coaching.
• [25:26] The company provides a supportive environment with LGBTQ+ therapists to address financial trauma.

Murray is a serial tech entrepreneur whose software has been used by millions of people. His latest venture is the AI company CITIZN and its flagship products HumanityGPT & DemocracyGPT powered by a global societally-owned network. 

As the foundation of CITIZN, Murray invented Societal Networks & the Capital-list philosophy of Societalism which delivers the same investor returns without the social inequality, which is being submitted to economics academic journals soon.

Murray led the worldwide commercialization efforts of many well-known technologies at Microsoft and at several Silicon Valley startups, some of which he founded. His CRM company, eAssist, was venture-backed by Intel and is used by millions of people around the world. eAssist won best start-up in 2000 and powers some of the world's largest corporations including the Government of Canada's Service Canada.

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► Today’s Sponsor is Kit - easy email automation

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Links mentioned in this episode:

• CITIZN.world
• Murray Simser on LinkedIn
• CITIZN on LinkedIn

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Key Takeaways for quick navigation:

• [02:00] Murray Simser advocates for better support for startups in Canada, particularly in securing innovation capital.
• [05:42] Bureaucracy hinders innovation, with a lack of focus on high-risk "moonshot" projects.
• [07:42] Simser suggests creating a $20 billion fund for investing in moonshot startups.
• [11:22] Risk aversion among investors stifles potential high-return projects.
• [21:57] Canada offers advantages like a solid social safety net and education, despite challenges.
• [23:18] Entrepreneurs utilize Canada's educated workforce despite systemic inefficiencies.
• [27:24] Canada's culture of risk aversion limits ambition and innovation.
• [30:32] Citizen aims to boost democracy by enhancing citizen participation through a digital platform.
• [39:03] The Citizen app facilitates meaningful local government engagement.
• [45:13] Citizen seeks to empower citizens to collectively control political capital.

Eric currently serves as the Director of Programming for Out In Finance, an LGBTQ+ nonprofit founded in Chicago in 2019 which brings together LGBTQ+ finance professionals and their allies to network professionally and work towards making the financial services industry a more inclusive place. In addition to this, Eric is Second Vice President and Senior Paralegal for the Asset Servicing Team at Northern Trust. He is the current President of NT Pride - Northern Trust's LGBTQ+ ERG, and is a mentor with LGBT Great. Eric has a BA in English and Art History from the University of Illinois at Urbana-Champaign and an MBA from Kellstadt Graduate School of Business at DePaul University. 

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► Today’s Sponsor is QuickBooks

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Links mentioned in this episode:

• OutinFinance.org
• Out in Finance LinkedIn
• Out in Finance Instagram
• Eric Krull on LinkedIn

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Key Takeaways for quick navigation:

• [01:00] Eric Krull from Out in Finance discusses the importance of finance and LGBTQ+ representation.
• [01:50] Out in Finance, founded in 2019, aims to connect the LGBTQ+ financial community.
• [02:54] The organization thrived virtually during the pandemic and has expanded its membership.
• [05:17] They aim to blend in-person and virtual events for broader reach.
• [12:27] There's a need for organizations to adapt for sustainable growth and support DEI initiatives.
• [25:25] Out in Finance encourages corporate partners to support diverse programming.
• [26:47] Job boards and newsletters feature diverse positions available for the LGBTQ+ community.
• [28:34] They strive to create safe networking spaces for LGBTQ+ individuals in finance.
• [31:06] The website provides details on events and job opportunities.
• [32:15] Out in Finance is volunteer-run, offering various opportunities for community involvement.

Alex is an award-winning and innovative media executive who has 13+ years of experience at some of the world’s most prominent internet businesses, including Yahoo, AOL, and more. His work has driven tens of billions of content views, acquired 80+ million social followers, sold over $125M in e-commerce products, won over 50 industry awards, and driven over $50M in custom advertising sales.

He’s created and executed campaigns for top advertisers including Walmart, Verizon, Amazon, Pizza Hut, HBO, Saks Fifth Avenue, and developed and produced content with top talent including Marsai Martin, Chloe Bailey, Kim Petras, and more. Starting as a viral content creator and evolving into a business leader, he has married right and left brain skill sets to methodically build high-performing, profit-driving strategies that prioritize creativity and innovation to meet business goals.

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► Today’s Sponsor is Opus Clip

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Links mentioned in this episode:

• So.Gay
• Alex Hughes on LinkedIn
• @SoDotGay on Instagram

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Key Takeaways for quick navigation:

• [00:02] Alex Hughes transitions from corporate success to founding So.Gay to enhance LGBTQ+ media representation.
• [06:14] So.Gay officially started development in late 2023, launching in April 2024.
• [08:54] The platform aims to be a leading resource for LGBTQ+ health and entertainment.
• [14:38] Strategic partnerships with various organizations are key for content accuracy and growth.
• [19:42] So.Gay targets the multicultural 18-34 demographic with a unique focus on inclusive content.
• [25:58] Alex emphasizes authentic representation within the LGBTQ+ community, extending beyond his own identity.
• [27:10] The majority of the team is LGBTQ+ and BIPOC, showcasing intersectionality.
• [29:01] Collaborating and supporting queer-owned businesses strengthens the LGBTQ+ community.
• [30:10] Follow So.Gay online and on Instagram for more information and community engagement.

Jordan is a 2x startup founder originally from Detroit who now calls Toronto home. His previous roles included positions at Apple, Warner Bros Music and Automobile Magazine but now Jordan is focused on growing FTNSS. FTNSS is an app that makes it easy to buy a short-term gym membership anywhere in the world.

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Links mentioned in this episode:

• FTNSS.fit
• FTNSS on Instagram
• Jordan Robinson on LinkedIn

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Key Takeaways for quick navigation:

• [00:05] A long-term vision is key for startup success, moving beyond survival mode.
• [01:50] FTNSS is a marketplace for short-term gym memberships worldwide, enhancing access for travelers.
• [02:50] FTNSS will provide detailed information on gym equipment availability to users.
• [05:05] Partnerships with gyms and hotels are vital for expanding FTNSS’ reach.
• [06:30] Startups need to adapt their products based on market fit rather than sticking to original ideas.
• [08:22] Users can easily navigate the FTNSS app to select gyms based on their travel needs.
• [10:25] Managing a remote team requires trust, communication, and patience across time zones.
• [15:29] Fundraising is tough in the current climate, requiring extensive outreach to potential investors.
• [17:11] Bootstrapping allows for greater control over the company without external investor influence.
• [19:34] Users can download the FTNSS app, which is expanding to more markets for global gym access.

Marc has over 40 years of diverse experience in driving growth and innovation across multiple industries.

Most recently as a fractional COO of a multi-location cafe, Marc successfully overhauled operations, introduced modern HR policies, implemented strategic marketing initiatives, and boosted gross revenue by over 30%. His expertise in refining operations and improving cost efficiencies made a significant impact on the company's bottom line.

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► Today’s Sponsor is QuickBooks

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Links mentioned in this episode:

• Marc Smith on LinkedIn
• Marc on Instagram

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Key Takeaways for quick navigation:

• [02:00] Emphasizing efficiency can lead to significant time savings in business processes.
• [09:00] Prioritizing project-oriented work enhances employee satisfaction and productivity.
• [14:20] Automating processes, like payroll, reduces workload and ensures compliance.
• [21:57] Seeking outside perspectives can help business owners facing high turnover and low foot traffic identify solutions.
• [23:31] Utilizing underused resources can boost revenue without additional costs; efficiency is essential.
• [28:22] Prioritize user experience when launching a website; customer feedback is crucial before going live.
• [32:28] Engage peers for constructive criticism and fresh insights when starting a business.
• [39:11] Embrace quick failures as learning opportunities; adaptability is vital for success.

Cat and partner Marianna Di Regolo - Cat’s wife - co-founded Famm together, a platform that makes it easy to discover and support hundreds of LGBTQ+ owned brands and service providers.

Cat is the CEO of Famm and has 20 years of expertise in the product, design, and startup growth world where their focus was on creating impactful solutions. Previously, Cat co-founded a tech startup leading product and design to build the #1 private Affordable Care Act enrolment platform, which helped over 15 million people access affordable health coverage in the US. Cat’s passion lies in using design thinking to drive growth and innovation, particularly in the impact sector.

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► Today’s Sponsor is QuickBooks

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Links mentioned in this episode:

• HeyFamm.com
• Hey Famm on Instagram
• Cat Perez on LinkedIn

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Key Takeaways for quick navigation:

• [00:15] Famm is an LGBTQ+ platform for e-commerce discovery and storytelling through entrepreneur interviews.
• [01:26] Cat and Marianna emphasize values alignment and storytelling for deeper brand connections.
• [06:20] Clear boundaries in partnerships and effective communication are essential for success.
• [10:39] Setting work-life boundaries is crucial to prevent burnout and maintain relationships.
• [13:00] They prioritize community building and support over competition, aiming for visibility.
• [17:04] Cat acknowledges challenges for LGBTQ+ businesses yet expresses confidence in their resilience.
• [21:00] Growth pacing depends on resources; they aim to connect the community as a growth strategy.
• [24:27] Selling the business might be an option, but alignment with values is crucial.
• [25:51] Interested individuals can visit their website to learn more and sign up for the Famm Connect app.

Back in June, I was on the Making Good Podcast throwing down some mad knowledge about SEO and business.

It was so well received by listeners that I asked host Lauren Tilden if it would be alright to share it with all of you.

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Links mentioned in this episode:

• Making Good Podcast
• SEO for Podcasting Article

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Key Takeaways for quick navigation:

• What SEO is, and why folks should be paying attention to it
• The different ways SEO comes into play
• Website “MUSTS” for getting found
• SEO tips for podcasts
• Why I started “The Business Gay” podcast
• The role podcasting has had on my business

Ryder is a creative technologist, content creator, and the CTO of Cache, a brand new Toronto startup in the fashion resale space. Ryder is bullish about taking big risks and reaching for delusional goals.

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► Today’s Sponsor is QuickBooks

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Links mentioned in this episode:

• Cacheinyourcloset.com
• Ryder Damon on IG
• Ryder Damon on LinkedIn
• @cacheinyourcloset on IG

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Connie is both the founder and owner of Grengine Inc, an award-winning battery manufacturer located in Edmonton, Alberta. She founded Grengine in 2014 with a desire to replace diesel generators with a clean energy alternative which centres on her patented modular battery technology. Grengine proudly manufactures its batteries in Edmonton and has a strong focus on DEI and building a sustainable supply chain.

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► Today’s Sponsor is QuickBooks - Bookkeeping made simple

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Links mentioned in this episode:

• Grengine.com
• Connie Stacey on LinkedIn

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Key Takeaways for quick navigation:

• [00:31] Connie Stacey explains Grengine’s innovative battery pack technology over traditional manufacturing.
• [02:10] Intelligent battery self-identification reduces labor costs and deployment challenges.
• [04:34] Importance of battery security and advanced encryption.
• [11:24] Emphasis on ethical sourcing of materials free from child labor issues.
• [16:18] "Planned advancement" helps create future-proof battery systems.
• [19:55] Alberta's energy crisis illustrates varying support for renewables between urban and rural areas.
• [22:34] Batteries can lower electricity bills by storing cheaper overnight energy.
• [26:32] Energy poverty remains a significant global issue, with 1 billion lacking electricity access.
• [29:05] Decentralizing energy generation proves to be more efficient and reliable.
• [30:28] DC systems can enhance energy efficiency by up to 30%.
• [32:06] Future energy systems need redundancy and efficiency beyond traditional grids.

William co-founded The Investment Integration Project (TIIP), which helps investors manage systemic risks and invest in related solutions. He is also an Adjunct Professor of International and Public Affairs at Columbia University’s School of International and Public Affairs (SIPA) and a fellow of the High Meadows Institute.

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► Today’s Sponsor is QuickBooks - Bookkeeping Made Simple

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Links mentioned in this episode:

• tiiproject.com
• William Burckart on LinkedIn

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Key Takeaways for quick navigation:

• [00:28] System level investing tackles issues like climate change and income inequality by improving the context for companies.
• [02:31] Beta activism promotes systemic change across industries rather than focusing solely on individual companies.
• [09:03] Impact investing should evaluate outcomes and their broader implications instead of just job creation.
• [11:08] Short-term investing deepens systemic problems; a long-term approach can lead to fairer economic systems.
• [23:08] Burckart advocates for an outcomes-focused impact investing strategy to directly address social issues.
• [26:24] Colorful Capital invests in LGBTQI+ led companies to correct historical funding inequities.
• [31:12] LGBTQI+ businesses show strong investment potential, outperforming in job creation and exits.
• [32:32] A Morgan Stanley study indicates rising client demand for LGBTQI+ equity investing amidst systemic market issues.
• [35:04] Exclusionary investing practices waste over $1 trillion in potential investments, exposing systemic biases.
• [39:24] Burckart encourages collaboration with TIIP and Colorful Capital to enhance LGBTQI+ investments.

Mary brings over 6 years of experience in building startups, marketing, community building, public speaking, and software to her role as CEO. Her experience in being involved in software companies, as well as her social awareness enables her to build a loyal community around Bindr. She has won several pitch competitions and awards, including a Women In Tech: Diversity and Inclusion Award and the first ever 2SLGBTQIA+ Entrepreneur Award with a $60,000 prize at this years StartupFest in Montreal.

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► Today’s Sponsor is QuickBooks - Bookkeeping Made Easy

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Links mentioned in this episode:

• Bindr.Dating
• Mary Richardson on LinkedIn

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Key Takeaways for quick navigation:

• [00:00:17] Mary wins a pitch competition at Startupfest, crucial for queer entrepreneurs.
• [00:01:40] Bindr is an inclusive dating app for LGBTQ+ users that does not require specifying sexual orientation.
• [00:03:32] The app rapidly gained users and offers resources, including free support for the community.
• [00:06:34] Mary shares experiences of discrimination on dating apps and discusses the challenges for bi and pansexual individuals.
• [00:10:11] Bindr offers a label-free experience, promoting diverse identities in a welcoming environment.
• [00:13:37] Securing funding is challenging for queer founders, with less than 0.5% of VC funding reaching LGBTQ+ entrepreneurs.
• [00:18:56] The startup avoids predatory offers and focuses on strategic pitch competitions for funding.
• [00:22:31] Bindr is available on major platforms, continually improving based on user feedback.
• [00:24:17] The app grows by 500 to 2,000 users daily, adapting features based on user requests.
• [00:26:02] Mary's goal with Bindr is to combat conversion therapy and foster a safe community for users.

Recognized in OUT Magazine's 'Out100,' Sandy has been instrumental in shaping spaces for the lesbian community, beginning with the co-founding of Girl Bar in Los Angeles, the largest lesbian-centric entertainment group in the U.S. and the renowned Girl Bar Dinah Shore Weekend in Las Vegas, a definitive event in lesbian nightlife.

Fun Fact: Her influence also inspired the character Dawn Denbo on Showtime’s "The L Word,” for those who remember the show.

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► Today’s Sponsor is QuickBooks - Your Business Finances Made Easy

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Links mentioned in this episode:

• BourbonPub.com

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Key Takeaways for quick navigation:

• [00:31] Sandy Sachs co-founded Girl Bar in LA, inspired by the need for a lesbian-centric space.
• [05:34] Creating dedicated spaces like Girl Bar positively impacts the LGBTQ+ community by meeting their needs and providing a safe environment.
• [10:28] Sandy Sachs continues to nurture the next generation of LGBTQ+ spaces
• [14:05] Girl Bar's success led to hosting events in various cities, showcasing its popularity and impact.
• [17:54] Sandy Sachs' journey of owning different LGBTQ+ clubs, transitioning from LA to New Orleans, highlights her adaptability in revitalizing LGBTQ+ spaces.
• [22:16] Sandy emphasizes the importance of maintaining LGBTQ+ spaces that the community feels proud of.
• [23:24] Importance of maintaining LGBTQ+ landmark spots to preserve community spaces.
• [30:23] Challenges in maintaining LGBTQ+ spaces as younger generations seek alternative venues.
• [33:20] Evolution of queer spaces to adapt to changing trends, like offering non-alcoholic options.

Dayo is the first-ever mental health company that pays people to stay off social media. Corey recently sold his last venture Wile, a plant-powered, naturopathic, wellness brand for peri-menopause and midlife, where he served as Co-Founder, President and CEO. A seasoned entrepreneur, Corey is also the co-founder and former CMO of Repurpose, the leading brand of compostable tableware in retail, and has advised and worked with brands like Tiffany & Co, M.A.C. Cosmetics, Indiegogo, and Caboo. Corey likes to start businesses that help the environment, create visibility and markets for underserved and excluded demographics, and change human behaviour for the better.

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► Today’s Sponsor is QuickBooks - Bookkeeping Made Simple

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Links mentioned in this episode:

• Dayo.co
• Corey Scholibo on LinkedIn

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Key Takeaways for quick navigation:

• [00:29] Corey Scholibo discusses his drive as a serial entrepreneur to address underlying issues in society.
• [02:46] Corey co-founded a company called Repurpose to reduce plastic usage, highlighting the importance of addressing environmental issues.
• [04:52] A focus on women's health and empowerment led to creating solutions for menopause and its impact on society.
• [05:20] Corey's current focus is on the attention economy and the negative impact of social media on mental health, democracy, and the climate.
• [09:56] Discussing navigating exits, Corey emphasizes the importance of understanding liabilities and protections during the process.
• [14:06] Corey Scholibo introduces "Dayo,” an AI-powered app incentivizing users to limit social media use by earning rewards for staying offline.
• [19:47] Social media is designed with powerful tools like infinite scroll to hook users
• [21:54] Rewarding good behaviour on social media is more effective than chastising bad behaviour
• [23:41] Dayo aims to change social behaviour and address mental health impacts of excessive social media use
• [25:35] Dayo will include challenges and incentives for positive social interactions

Every year the CGLCC runs its “OUT for Business” mentorship program for 2SLGBTQI+ entrepreneurs. Since 2017, they’ve been empowering 2SLGBTQI+ business owners with mentorship from local leaders, plus networking and business education.

Idara and Eli are the dynamic duo behind the newly revamped “OUT for Business” program. This year, they're shaking things up starting with no age limits for mentee applicants and much more. Get ready for networking opportunities and personalized business growth sessions than ever before. Plus, they're adding a wellness component to foster a supportive community of mentors and mentees across Canada.

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► Today’s Sponsor is Canada's 2SLGBTQI+ Chamber of Commerce

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Links mentioned in this episode:

• OUT For Business Program: APPLY HERE
• The CGLCC on Instagram
• The CGLCC on LinkedIn
• Idara on LinkedIn
• Eli on LinkedIn

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Key Takeaways for quick navigation:

• [02:21] Program structured with one-to-one mentorship, group sessions, and tailored workshops for entrepreneurs at different stages.
• [05:39] Community spaces, group sessions, and networking opportunities help combat the loneliness often experienced by LGBTQ+ entrepreneurs.
• [06:05] The program is open to LGBTQ+ entrepreneurs at various levels, promoting diversity and inclusion within the community.
• [08:21] Mentorship plays a vital role in entrepreneurship, providing guidance, support, and a sense of community for LGBTQ+ individuals.
• [14:40] Additional program resources include business development sessions, tailored to address the needs of LGBTQ+ entrepreneurs.
• [18:05] Application process for the program involves filling out a registration form on the CGCC website.
• [19:42] Program acceptance depends on the number of mentors available to match with mentees, aiming for inclusivity and support for all who apply.
• [22:57] The goal of the Out for Business program is to increase the number of thriving queer businesses in the Canadian economy.
• [28:18] Future plans for Out for Business include engaging with the indigenous community, developing robust programming, and hosting gatherings.
• [30:21] Applications for the Out for Business program are open on a rolling basis until program capacity is reached, with a start date in September.

Ailsa is a neuro-diverse trans-non-binary queer, who grew up in Liverpool, England. At heart, they’re a product design leader, having spent over a decade in the field. Ailsa was part of the project team that was third in the world in building out instant payouts, behind only Square and PayPal. In 2023, Ailsa began their own adventure building Drag Me, a mobile app that globally supports both Fans and Artists of the art-of-drag.

Outside of work, Ailsa loves to hike with their husky lab mix pup Bruce. If they're not in the woods getting lost somewhere, they're on a beach, and if not there they’re in, or on, the water.

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Links mentioned in this episode:

• DragMe.io
• Ailsa Blair on LinkedIn

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Key Takeaways for quick navigation:

• [00:29] Drag Me app is a One-Stop mobile app for both fans and artists in the drag community.
• [02:02] The app features e-commerce for merch, event recommendations, and supports drag artists with fair fee structures.
• [04:35] Transitioning from product design to entrepreneurship involves wearing multiple hats and learning diverse skills.
• [07:43] Securing funding as an LGBTQ+ founder can be challenging due to misconceptions about niche markets.
• [10:00] Unexpectedly, the founder enjoys entrepreneurship after initially being unsure about starting a business.
• [13:24] LGBTQ+ entrepreneurs exhibit resilience and combat imposter syndrome while striving for success.
• [15:38] Drag Me app is close to its full launch, with the artist side recently released for testing.
• [17:27] Future plans for Drag Me include in-depth user research to continually improve the app's features.
• [18:22] Drag Me app is available for download on the App Store, with plans to expand to Android shortly.
• [19:30] For partnership opportunities or ideas, interested parties can reach out to Ailsa via LinkedIn.

Renée is a gender-affirming voice teacher with a passion for voice education, creativity, and vocal curiosity. Since 2010, they have taught thousands of students how to love their voice. Their strength as a teacher is explaining complicated concepts in plain language that anyone can understand, as well as anticipating student problems before they occur. They are the creator of a suite of online courses that provide concise and easy-to-follow trans voice education to trans and nonbinary people all over the world.

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Links mentioned in this episode:

• RenéeYoxon.com
• Renée on TikTok
• Renée on Instagram
• Renée on YouTube

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Key Takeaways for quick navigation:

• [02:21] When crafting copy, dig deeper than broad terms like "women" to reach specific target groups.
• [05:12] Thoughtful exclusion is acceptable as long as the targeted group is clearly defined, but consider inclusivity if unsure.
• [07:31] Change in language reflects growth and learning rather than admitting past mistakes.
• [15:24] Cancel culture can hinder personal growth when individuals genuinely strive to learn and improve from mistakes.
• [16:20] Slow growth allows businesses to form relationships, adapt to larger audiences, and communicate more thoughtfully to avoid viral controversies.
• [21:41] Positive experiences in using platforms like TikTok can lead to successful business ventures and broader reach in sharing knowledge and experiences.
• [23:44] Focuses on portraying transition as joyful and positive in content to empower those with similar perspectives
• [24:39] Avoid perpetuating stereotypes about being trans and recognize authenticity as situational, continually evolving language and messaging
• [25:06] Embrace imperfection in order to learn and improve and try new things

Clea is a big sister, first-generation Canadian, and queer woman of colour. She’s had the deep privilege of working with incredible teams within the tech, non-profit, and civic organizing spaces that are focused on creating employee experiences that matter. By day, she is an HR Consultant at Bright + Early who works to partner with small to mid-size organizations to create thoughtful and intentional employee experiences. And by night, she sits on the board of QueerTech and Mabuhay House Society.

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Links mentioned in this episode:

• Brightandearly.ca
• Clea Arrieta on LinkedIn

---

Key Takeaways for quick navigation:

• [00:16] HR myths stem from historical views but organizations, big or small, benefit from investing in HR early on.
• [02:32] HR should be customized based on the size, scale, and stage of the organization, focusing on collaboration and feedback.
• [05:36] Small businesses with 2-10 employees should prioritize values, culture, and employee experiences early on.
• [06:32] Small businesses can start with free resources, build values, diversify, ensure recruiting alignment with values, and document processes.
• [10:39] Failing to set HR foundations can lead to missed goals, stress, and operational challenges as a company grows.
• [14:19] Early-stage founders should focus on defining mission, vision, values, compliance, and hiring practices to set a strong foundation.
• [18:30] In mid-growth stages, onboarding, feedback surveys, and performance reviews become crucial for organizational stability and alignment.
• [22:23] Reviewing roles and responsibilities is crucial as teams grow to avoid confusion.
• [24:13] Data tracking and time blocking can help small teams prioritize hiring needs.
• [27:02] Bringing fun into HR can be done through weekly check-ins, shoutouts, and celebrating good work.
• [30:33] Remember to lean on your community for support and guidance in your HR journey.

Mandy has always danced to the beat of her own drum and is now on a mission to invest in others who do the same. With over 15 years of experience building and scaling VC-backed startups, raising millions in funding, growing companies to tens of millions in revenue, and even selling one, she’s now channelling her energy into shaping the future and ensuring it's a playground of possibility for generations to come.

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Links mentioned in this episode:

• TheMisfits.vc
• Mandy Potter on LinkedIn

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Key Takeaways for quick navigation:

• [00:02] Mandy Potter started honing her entrepreneurial skills at a young age, setting the foundation for her career.
• [01:40] Being taken seriously as a young queer woman entrepreneur in Silicon Valley posed challenges, but Mandy turned her uniqueness into a strength to attract curiosity and opportunities.
• [09:31] Mandy highlights the pros and cons of being VC-backed, such as dilution, loss of autonomy, and pressure for early exits.
• [13:59] Mandy's venture into Misfit Ventures aims to prove queer investability and create a significant impact in the LGBTQ+ community through VC funding.
• [17:47] Mandy emphasizes the importance of investing in underrepresented founders and communities, showcasing her commitment to creating change and advocating for diversity in entrepreneurship.

Sarah is the first financial planning business within Northwestern Mutual history to be NGLCC LGBTBE certified, & she & her fiancée Renata are the only 2 openly LGBTQ+ directors within Northwestern Mutual. With almost 18 years of experience within the industry, Sarah is passionate about helping change what wealth looks like. Her motto is “Good things happen when queer folks have more money!”

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Links mentioned in this episode:

• warrioresswealth.com
• Sarah on LinkedIn
• Warrioress Wealth on Instagram

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Key Takeaways for quick navigation:

• [00:02] Queer individuals may approach financial planning with caution and awareness due to past heteronormative experiences.
• [03:00] LGBTQ+ individuals often start planning and saving for the future later in life.
• [08:32] Financial planning for polyamorous relationships requires unique principles and agreements.
• [14:35] Start financial planning early when setting up a business to avoid future pitfalls.
• [19:14] Not setting up a retirement plan early in entrepreneurship can lead to long-term financial struggles.
• [23:10] Planning for business succession is crucial for passing on or inheriting a business.
• [23:39] Different business exit strategies like negotiation, equity grants, and equity sale are options for business owners and buyers.
• [24:48] Building a solid balance sheet with assets beyond cash savings is key for financing opportunities.
• [25:16] Options like SBA grants, business loans, instalment plans, and internal business transfer exist for buying businesses.
• [28:02] Acquiring an existing business through owner financing is a viable entrepreneurship option.
• [29:39] Approaching business owners about their exit strategy can open doors for future business opportunities.
• [32:48] Precise financial and estate planning is essential for for LGBTQ+ folks for protection of their wishes.

Bobbie is a Cree-Metis 2SLGBTQI+ entrepreneur with an unmatched ability to drive change and empower historically underrepresented communities through equitable remote work opportunities. Her passion has created a community of diverse talents where "no" is not an option.

Virtual Gurus is North America’s Largest Talent-place platform that harnesses the power of machine learning to match freelancers with businesses of all sizes. Bobbie was named Indigenous Entrepreneur of the Year 2022, EY Entrepreneur of the Year finalist 2023, and has been bestowed the Distinguished Entrepreneur of the Year award by the University of Victoria’s Gustavson School of Business 2023. She is also the inaugural Chair of the Board of Directors for the Indigenous Prosperity Foundation and a board member of the Telus Future Friendly Foundation.

I’d like to acknowledge that this episode was recorded on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We Honour the nations who have called Toronto home and encourage you to learn more with the National Centre for Truth and Reconciliation at NCTR.ca.

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Links mentioned in this episode:

• TheVirtualGurus.com
• Bobbie on LinkedIn
• Bobbie on Instagram

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Key Takeaways for quick navigation:

• [00:02:57] Bobbie Racette discusses leveraging her identity as an Indigenous, queer woman to build Virtual Gurus, using her unique perspective to drive success despite initial reluctance.
• [00:03:23] Initially, Racette shied away from her identity but embraced it after realizing the importance of representation, leading to significant company growth.
• [00:06:27] Racette shares her lifelong struggle with confidence, highlighting a pivotal moment where she took control of her company back from a hired CEO, boosting her self-belief.
• [00:08:10] Facing rejection from 170 investors, Racette decided to embrace her full identity in business, which became a turning point for Virtual Gurus.
• [00:11:37] Racette finds motivation from the stories of her virtual assistants, including a trans woman who found acceptance and success through Virtual Gurus.
• [00:16:38] She emphasizes the importance of mental health, work-life balance, and creating a healthy work environment, sharing her own journey of weight loss and balance.
• [00:16:38] Racette credits her company’s success to a dedicated and driven team, highlighting key hires that contributed to the company's growth and strategic planning.
• [00:10:19] She discusses the power of vulnerability in leadership, sharing that being open about her story helped attract a supportive community and inspired others.
• [00:21:26] Racette highlights the importance of mentorship and the support she received from programs like EY Winning Woman and the International Women's Fellowship.
• [00:23:54] Virtual Gurus is preparing for a Series B funding round, with Racette focusing on ensuring the company’s metrics tell a strong growth story before fully launching the round.

in 2022, Geff retired from a 35-year front office executive career in financial services to set up his own Diversity, Equity & Inclusion consulting practice, The Inclusion Imperative.

Formerly based in the UK and now living in Canada, Geff has received multiple decorations for his work around LGBTQ+ inclusion, including a long-standing chair of the LGBTQ+ employee resource group at his former employer, in which capacity he led it both to winning the Business Equality award at the annual PinkNews Awards, and to #1 in the annual Stonewall rankings – making it officially the most LGBTQ+ friendly employer in the UK.

Individually, Geff has also won the Inspirational Leader of the Year award at the annual British LGBT Awards, and been named on both The Guardian’s ‘Pride Power List’ of the 100 most influential LGBTQ+ people in the UK, and OUTstanding’s annual list of the top 100 LGBTQ+ executives globally.

He now works with commercial organisations to help build leadership capabilities and harness the power of inclusion as a key strategy for individual wellbeing and organisational learning.

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Links mentioned in this episode:

• TheInclusionImperative.com
• Geff on LinkedIn

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Key Takeaways for quick navigation:

• [02:31] LGBTQ individuals are often in DEI spaces due to familiarity with discrimination, while backlash is seen more from privileged individuals.
• [04:23] DEI in organizations is not just about social justice, it is essential for future business success and not pursuing it can lead to missed opportunities in the market.
• [07:23] Embracing DEI is crucial for future-proofing organizations, as failure to adapt can lead to being overtaken by competitors, as seen in the case of Kodak.
• [15:25] Companies opting out of DEI efforts face financial risks such as lawsuits, high turnover rates, unproductive staff, and lost customer base, leading to a significant opportunity cost.
• [17:37] US companies lose over $1 trillion per year due to lack of inclusivity, emphasizing the importance of creating psychologically safe spaces for diverse perspectives to drive innovation and problem-solving.
• [21:59] Strategic thinking in DEI initiatives can enhance shareholder value and brand power.
• [25:13] Negative impacts of DEI backlash are not as dramatic as perceived, with most CEOs prioritizing DEI initiatives.
• [27:16] Reframe DEI as a leadership development initiative to avoid stigma and increase effectiveness.
• [32:50] Align DEI initiatives with business goals, repositioning DEI as an innovation and improvement strategy in the front office.
• [35:13] Avoid episodic DEI efforts and focus on broader strategic changes for long-term impact.
• [39:29] Embracing inclusion is essential for organizations to stay relevant in a changing society and to future-proof their business.

Reya Health is a company founded by a birth control user for birth control users. After years of experiencing the gruelling trial and error process of trying to find a suitable contraceptive, founder and CEO Dallas Barnes set out to change the way people approach birth control. Building a birth control matching and tracking app that takes the guesswork and frustration out of the process, Reya Health aims to make your search for the right birth control more personalized, less painful, and maybe even a little fun.

Dallas has spent her career focusing on impact and innovation and she sits on the board of Femtech Canada, an organization that supports women’s health innovation in Canada. She’s also the co-president for StartOut Canada, a non-profit dedicated to supporting Canadian LGBTQIA+ entrepreneurs. Dallas is a passionate and vocal reproductive rights and sexual health advocate who has spoken globally at workshops, events, and keynotes.

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Links mentioned in this episode:

• ReyaHealth.ca
• Reya Research Recruitment
• Dallas Barnes on LinkedIn

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Key Takeaways for quick navigation:

• [03:06] Starting as a Non-Technical Founder: Dallas discusses how her lack of technical and medical background initially worked in her favor by driving her passion and determination to solve a personal problem.
• [05:33] Challenges as a Non-Technical Founder: Dallas talks about the steep learning curve and the importance of building a strong team to fill her knowledge gaps.
• [06:55] Lessons Learned: Dallas shares insights on the importance of understanding funding programs and being more assertive in a male-dominated industry.
• [08:39] Representation in the Industry: Dallas reflects on the challenges and barriers she faced as a female and LGBTQ+ founder in the medtech and health sectors.
• [11:33] Pitching Experiences: Dallas recounts a challenging experience pitching to a room full of male investors and how it shaped her approach to such meetings.
• [18:17] Building a Team with Limited Resources: Dallas explains how she assembled her team through networking, leveraging sweat equity, and finding individuals passionate about the mission.
• [24:12] Achievements of Reya Health: Dallas highlights the milestones Reya Health has achieved, including a 95% user satisfaction rate and the development of a new fully automated mobile app.
• [27:00] Future Goals: Dallas outlines the next steps for Reya Health, focusing on the upcoming app launch and expanding support to underserved communities.

Justin is a former healthcare trial lawyer turned serial entrepreneur. His latest endeavour, EqualityMD, is an LGBTQ+ healthcare and data analytics company that blends healthcare and technology with marketing and data science.

EqualityMD is changing how the underserved LGBTQ+ community perceives and receives care by empowering each patient to become the superhero of their own healthcare story.

EqualityMD Discount: equalityMD30

Join EqualityMD today for just $49/mo - you save $30/mo!

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Links mentioned in this episode:

• EqualityMD.com
• Justin on LinkedIn

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Key Takeaways for quick navigation:

• [00:02:48] Justin explains that EqualityMD is a telehealth platform that connects LGBTQ+ patients with culturally competent providers, focusing on mental health, primary care, urgent care, and prescription fulfillment.
• [00:04:42] Justin shares his experience defending insurance companies and his desire to address the question of where LGBTQ+ people can find safe medical care.
• [00:09:21] Justin and Calan discuss issues such as facing discrimination, finding culturally competent providers, and the impact on patient-provider relationships.
• [00:12:30] Justin mentions the lack of data on LGBTQ+ health concerns and disparities and how EqualityMD aims to bridge the gap by providing data-driven insights.
• [00:23:17] Justin talks about how the data gathered by EqualityMD is transformed into actionable insights for healthcare entities to improve patient engagement and outcomes.
• [00:31:49] Justin discusses the telehealth services offered by EqualityMD, including access to mental health, primary care, urgent care, and prescription fulfillment for a monthly subscription.
• [00:35:21] Justin outlines EqualityMD's plans to grow over the next five years, including expanding telehealth services and potentially being acquired.

With a career spanning 30 years, Gregg is an internationally recognized speaker, advisor, entrepreneur, and business mentor. Gregg was part of the team that opened the first wave of Starbucks in Canada. His insights on change and the future of work have been featured in Forbes, Newsweek, Rolling Stone, and Entrepreneur, as well as on CTV’s The Social and Global News.

Gregg has been mentoring entrepreneurs with Canada’s LGBTQ Chamber of Commerce (CGLCC) for many years. He believes small businesses and entrepreneurs build community and create opportunities for people to express their creativity in the world. He is the author of the #1 Amazon bestseller “Spark Action: How to Lead Change That Matters” which has just been named as one of the top business books to read in 2024 by Thinkers 360.

Gregg holds a Master`s of Social Science Degree from the University of Leicester in the UK, with a focus on organizational psychology, leadership and performance and is an Associate Member of the American Psychological Association.

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Links mentioned in this episode:

• BeChangeReady.com
• "Spark Action: How to Lead Change That Matters" - Book
• 6 Things NOT to Say (And What to Say Instead!)
• Gregg on LinkedIn
• Gregg on Instagram

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Key Takeaways for quick navigation:

• [00:02:46] Gregg Brown discusses common pitfalls for new entrepreneurs, such as focusing too much on branding, websites, and logos instead of prioritizing revenue generation and market validation.
• [00:04:42] The importance of getting feedback from non-biased sources, like mentors or peers, is highlighted to help entrepreneurs refine their products or services.
• [00:11:31] Moving from a sales-focused mindset to one of building relationships and asking how to help potential clients can lead to better business outcomes.
• [00:13:08] Gregg and Calan discuss how unsolicited direct messages and sales pitches on platforms like LinkedIn can negatively impact business relationships.
• [00:15:46] Gregg emphasizes the importance of building agility and adaptability in organizations to navigate changes brought on by AI and the future of work.
• [00:18:23] While AI can be helpful for outlining and generating content, it's essential to maintain a unique voice and critical thinking skills to stand out in the market.
• [00:25:13] Interpersonal skills such as empathetic leadership and conflict resolution are becoming increasingly important in the workplace, especially as polarization rises.
• [00:43:38] The conversation touches on the need for workers to relentlessly prioritize tasks and maintain work-life balance to avoid burnout and increase productivity.

Trevor has worked with dozens of community investment teams around the world, including Patagonia, to move over $100M in capital. He currently lives in Vancouver, Canada, where he was previously a locally elected official.

Now Trevor is working to grow Orgmatch, which is revolutionizing philanthropy by partnering funders with the best nonprofits to help them achieve their goals. Orgmatch’s mission is to create a world where social impact is maximized through effective partnerships. Orgmatch firmly believes that the key to creating sustainable change is by empowering nonprofits with the resources they need to make a difference.

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Links mentioned in this episode:

• OrgMatch.com
• Trevor Loke on LinkedIn

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Key Takeaways for quick navigation:

• [01:39] OrgMatch aligns companies' capital with community goals, boosting trust and effectiveness.
• [02:20] OrgMatch connects corporate capital with grassroots opportunities for societal outcomes.
• [04:12] OrgMatch optimizes processes, reducing costs and improving community investments.
• [05:35] Companies invest in nonprofits for reputation improvement and regulatory benefits.
• [07:10] Patagonia's local partnerships enhance its reputation and demonstrate the impact of grassroots investments.
• [11:05] OrgMatch uses data and technology to help companies efficiently support grassroots organizations.
• [13:07] OrgMatch streamlines administrative tasks and due diligence for companies.
• [13:35] OrgMatch's approach can benefit LGBTQ+ businesses and communities.
• [21:33] Founders must act responsibly and maintain trust in their businesses.
• [22:27] Transitioning from public sector to entrepreneurship requires a focus on trust.
• [25:29] Entrepreneurship demands breaking boundaries and rules compared to public sector roles.
• [26:49] Entrepreneurs face financial pressures and must prioritize business performance.
• [29:09] Entrepreneurs need to find and communicate their message and vision effectively.

Braden works primarily with online and creative small business owners through his law firm, the Not-Your-Average Law Firm and his online programs and memberships.

He’s also the host of the “Unf*ck Your Biz” podcast and is the author of his book by the same title. When not doing business things, he is an avid runner, triathlete, CrossFit enthusiast, and home cook. When not doing those things, he's probably taking naps on his patio in San Diego, or watching shows with his husband and three dogs.

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Links mentioned in this episode:

• NotAvgLaw.com
• Braden on IG
• Unf*ck Your Biz Podcast

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Key Takeaways for quick navigation:

• [00:42] Maintain separate business bank accounts for clear financial records.
• [01:51] Establish legal protection with contracts and insurance.
• [05:58] Classification of contractors vs. employees varies by state.
• [08:15] LLCs offer liability protection with simplified tax treatment.
• [10:19] Track business expenses diligently for tax savings.
• [17:58] Underreporting income can hinder future financial goals.
• [19:51] Access free resources and invest in educational materials for business finance knowledge.
• [20:43] Contracts are essential for clarity and protection in professional services.
• [22:45] Setting up a Delaware C-Corp may not be necessary for most small businesses.
• [25:32] Tax obligations depend on the state of residence, not just incorporation.
• [27:35] Ensure legal compliance and brand security with contracts, insurance, and trademark protection.
• [28:03] Taking business aspects seriously is crucial for success.

Andrew is an award winning Disability Awareness Consultant and the Chief Disability Officer and Co-founder of Bump’n, a sex toy company for and by disabled people. Their work has been featured on BBC, CBC, Gay Times UK, Huffington Post, The Advocate, and Out.com just to name a few.

Today Calan is talking with Andrew about bringing access to businesses in a truly inclusive way and what you can do at your company to make it even just a little bit more accessible and inclusive.

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*EXPLICIT WARNING: Some of the topics talked about in today's episode are a bit spicy*

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Links mentioned in this episode:

• AndrewGurza.com
• Disability After Dark Podcast
• Andrew on IG

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Key Takeaways for quick navigation:

• [00:15] Andrew Gurza shares his journey as a disabled entrepreneur, highlighting challenges in job seeking.
• [02:32] Gurza advocates for self-advocacy, discussing the importance of creating spaces for queer and disability representation.
• [12:17] Gurza's role as Chief Disability Officer underscores the need for empowering marginalized voices within organizations.
• [20:33] Gurza urges companies to prioritize inclusivity, from physical access to genuine representation, and check internal ableism.
• [21:38] Smaller companies often offer a more personal connection and willingness to vet individuals compared to larger corporations.
• [23:14] Gurza embarked on an entrepreneurial journey to create a sex toy for people with hand limitations after identifying a market need.
• [27:30] Andrew expresses frustration with companies that tokenize inclusivity without genuine action, particularly in LGBTQ+ spaces.
• [32:59] Andrew dislikes companies using superficial slogans instead of addressing real inclusivity issues.

Lauren teaches small business owners how to do better marketing more consistently. Her podcast, Making Good, explores all things marketing, mindset, and doing good through small business.

As an ex-corporate marketer, Lauren fell in love with small businesses through her first small business, the plant-inspired stationery business Good Sheila. A couple of years after starting Good Sheila, she took the reins of the retail shop her mom owned, Station 7. She lives in Seattle with her wife Kate and two young kids, Casey and Mari.

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Links mentioned in this episode:

• LaurenTilden.co
• MakingGoodPodcast.com/100prompts
• Lauren on Instagram

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Key Takeaways for quick navigation:

• [00:31] Small business owners struggle with marketing consistency due to factors like fear, perfectionism, and lack of clear planning.
• [13:40] Accountability is crucial for maintaining marketing consistency; involve peers and set deadlines.
• [17:59] Building productivity habits and using tools can streamline marketing tasks.
• [21:58] Start by defining business goals before choosing marketing channels.
• [23:21] Marketing's main jobs: reaching new people, building relationships, converting sales.
• [25:13] Prioritize email marketing for relationship building and sales conversion.
• [28:10] Focus marketing efforts based on your business's current season.
• [31:28] Avoid quick fixes; prioritize long-term marketing strategies.
• [32:38] Ensure organic marketing effectiveness before considering paid ads.

Jason stepped away from corporate life after decades of work at some of the biggest media companies in the US including Comcast, NBC Universal, and iHeartMedia to name a few. Jason became a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than his corporate life.

In 2023, he launched Prideaway Stays, a boutique gay-owned, tech-driven short-term rental co-hosting business for homeowners and guests in historic and magical Provincetown, or as the gays call it “P-Town.”

With a commitment to inclusivity, diversity, and supporting LGBTQ causes, Prideaway Stays enhances the vacation rental experience for both homeowners and guests.

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Links mentioned in this episode:

• PrideAwayStays.com
• The Real Estate Law Podcast
• Jason on LinkedIn

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Key Takeaways for quick navigation:

• [00:02] LGBTQ+ entrepreneurship is vital for community empowerment.
• [03:46] Increasing openness to financial discussions challenges taboos.
• [07:12] Real estate markets vary; factors include interest rates and demographics.
• [11:38] Affordability issues drive younger generations to seek housing alternatives.
• [15:17] Mortgage terms and demographic trends affect housing stability.
• [20:06] Increasing housing costs challenge affordability for younger generations.
• [29:22] Government intervention in housing development can help balance sectors.
• [39:47] Remote work flexibility is changing workplace dynamics.
• [40:43] Current real estate demand remains high, buoyed by inflation and population trends.
• [43:59] Low down payment programs facilitate real estate investment for first-time buyers.
• [45:07] Provincetown is a vibrant LGBTQ+ destination for short-term rentals.
• [53:09] Maintaining LGBTQ+ spaces like Provincetown is crucial for community resilience.

Sam is the Chief of Staff for Deloitte Canada’s Consulting Technology Executive, as well as the firm’s National Pride ERG Co-Chair. On the side, Sam is a Venture Partner for Chasing Rainbows and provides operations/strategy advice to a handful of start-ups and scale-ups. Outside of work he is the Director of Gradient Spaces - a 2SLGBTQIA+ Startup Founders Program - plus serves on the Board of Directors for QueerTech.

His vision and mission is to unlock Canadian Venture capital for 2SLGBTQIA+ founders.

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Links mentioned in this episode:

• Gradient Spaces Waitlist
• QueerTech
• Chasing Rainbows VC
• Vancouver VC Event (April 15th, 2024)

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Key Takeaways for quick navigation:

• [01:00] Gradient Spaces' acquisition by QueerTech aims to scale LGBTQIA+ support in Canada through entrepreneurship programs.
• [02:34] Integration of Gradient Spaces into QueerTech expands resources for LGBTQIA+ entrepreneurs in Canada.
• [04:09] Pilot initiatives like pitch competitions engage potential participants and investors.
• [06:38] Gradient Spaces considers options of equity-donation based participation.
• [10:10] Lack of LGBTQ+ entrepreneurship data delayed focused venture capital and accelerator programs.
• [18:45] Networking and persistence are vital for entering venture capital.
• [21:02] Sam Naylor discusses key roles in venture capital: deal sourcing, support, and platform provision.
• [22:23] VC funds pool resources to support startups with thorough due diligence.
• [24:16] Angel syndicates differ from VC funds in investment processes.
• [25:39] QueerTech, Gradient Spaces, and Chasing Rainbows VC align missions to support LGBTQ+ entrepreneurship.
• [26:59] Websites provide networking and resources for LGBTQ+ entrepreneurs.

Advisor AI is a AI-Technology startup designed to increase student engagement and satisfaction by providing personalized academic guidance and career recommendations.

Based in San Francisco, Arjun is on a mission to empower every student to realize their boldest career dreams. With over a decade of experience in AI, enterprise software, and career advising, across Datarobot, Opentext, Robust Intelligence, and Drexel University, Arjun is committed to building a world-class, people-first, impact-focused company that provides high-quality career development insights to everyone.

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Links mentioned in this episode:

• JoinAdvisorAI.com
• Arjun on LinkedIn

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Key Takeaways for quick navigation:

• [00:28] Advisor AI provides personalized career guidance through its platform, Kelly, aiming to enhance student success.
• [02:32] Dropout rates are high in colleges, especially community colleges, due to limited career support.
• [04:06] Advisor AI automates university tasks, boosting engagement and success rates.
• [06:04] Main reasons for dropout: financial constraints and dissatisfaction, stressing the need for quality guidance.
• [08:34] Advisor AI streamlines course selection, reducing decision time for students.
• [11:08] Shorter decision cycles increase student satisfaction and retention.
• [14:53] Advisor AI could aid high schoolers in transitioning to higher education.
• [16:24] Advisor AI balances innovation with stability through collaboration and long-term partnerships.
• [20:13] Arjun Arora highlights LGBTQ visibility's importance in business.
• [23:32] Advisor AI aims to partner with colleges, supporting over100,000 students within two years.
• [25:44] Advisor AI plans broader university access, driven by stakeholders.

Level Studio specializes in creating unique, functional, residential interior design projects with an exciting, enjoyable and collaborative design process inspired by their client’s story. They continuously innovate and redefine the possibilities of interior design, shaping environments that inspire, captivate, and endure. They authentically build and maintain trust throughout their insightful design and construction process with constant communication to creatively design your space in a memorable and enjoyable way.

Vinh and Luca aren’t just partners in business, they’re also partners in life as well. Having been together since university, they began Level Studio out of their parent's basements and have grown it into the recognized brand it is today.

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Links mentioned in this episode:

• Level-Studio.ca

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Key Takeaways for quick navigation:

• [00:44] Level Studio has been operating for nearly seven years, while Vinh and Luca's relationship spans over a decade.
• [02:48] Vinh handles creativity, Luca manages business, ensuring a balanced workload.
• [10:59] Supporting individual growth strengthens their partnership and entrepreneurial success.
• [19:52] A challenging incident emphasized teamwork, communication, and realigning priorities.
• [20:35] Slowing down enhances productivity, achieving more with less effort.
• [21:16] Soft skills like communication and empathy are vital for entrepreneurs, honed through diverse experiences.
• [22:41] Comfort with respectful confrontation aids negotiation and idea articulation.
• [25:56] Overcoming perfectionism is crucial for entrepreneurial progress and adaptability.
• [28:01] Comparing oneself breeds despair; focus on personal growth over external benchmarks.
• [31:27] Accepting 80% effort facilitates delegation, fostering diverse approaches in a growing company.

Swish is the heart and soul behind Surf, a loyalty platform shaping ethical consumer connections and data collection. As CEO, Swish has woven Surf into the fabric of internet browsing and worked with giants like Netflix and Amazon Prime Gaming, raising over $8M and sealing two impactful acquisitions. Beyond the boardroom, he co-founded the “Track Limits Podcast,” all about Formula 1 racing. Swish is an accomplished author, K-Swiss ambassador, League of Innovators Board Chair, and passionately helps guide organizations through his angel fund AGEX Capital.

His journey is studded with accolades like Startup Canada's Young Entrepreneur, LinkedIn Top Voice, and Plan Canada's Top 20 under 20. Beyond the titles, Swish is a storyteller at heart. He's shared his wisdom on TEDx stages 4 times and taken part in over 300 global events, making entrepreneurship a deeply personal voyage for Swish.

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Links mentioned in this episode:

• JoinSurf.com

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Key Takeaways for quick navigation:

• [01:52] Angel Investing involves individual funding, while Venture Capital consolidates funds into a separate entity with a general partner and limited partners.
• [02:34] Swish shares raising $750,000 from 21 Angel Investors for Surf in 2018.
• [03:29] Building relationships before asking for money helps in fundraising; feedback and implementation build trust with potential investors.
• [05:10] Founders should be prepared with a data room, financials, deck, and product demo when seeking investment.
• [06:44] Swish advises delaying fundraising if possible, allowing time for bootstrapping to mature the product and metrics, potentially increasing valuation.
• [09:45] Founders should establish a clear timeline, inquire about the investor's thesis, and seek information on how the VC supports portfolio companies.
• [11:35] When selecting investors, Swish prioritizes those who are hands-on, have a good reputation, and can provide long-term value beyond immediate needs.
• [13:40] As an angel investor, Swish looks for founders with compelling stories, evaluates market potential, and assesses whether the product is personally appealing and makes sense.
• [15:02] Swish explains different exit scenarios: IPO, sale to another company, and mergers, emphasizing the need to consider what is best for the team, investors, and oneself.
• [17:47] Swish acknowledges market fluctuations and advises founders to prioritize the well-being of the team and investors when considering exits.
• [19:22] Surf compensates users for their data and is in an M&A process. Swish gears up for a new chapter in gaming, joining parallel.life as the Head of Growth.

Hangtight is an AI-powered social planning app that is transforming how people come together in life. This is Armando’s second startup and he’s been in the Austin founder ecosystem for 10 years. Originally from Mexico City before immigrant to America at age 4, Armando grew up in McAllen, a city in South Texas on the border with Mexico. He later moved to Austin to study at the University of Texas.

He has also studied in France and Singapore, and enjoys world travel along with adventure sports, such as mountaineering and white-water rafting. As a proud member of the LGBTQ community, Armando also serves as a mentor and advisor to many entrepreneurs from diverse, minority, and disadvantaged backgrounds across industries and geographies. His ultimate goal in life is to help humanity heal.

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Links mentioned in this episode:

• Hangtight.live
• Hangtight for iOS
• Hangtight for Android
• Armando on LinkedIn

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Key Takeaways for quick navigation:

• [00:45] Arando led a startup to $2.5M MRR through a radical pivot.
• [02:16] Highlights early risks, mistakes, and learning from failures.
• [08:29] Bootstrapping mindset: focus on resource maximization, financial discipline, and immediate needs.
• [10:43] Arando advocates cutting expenses and growing organically.
• [20:01] Align team, use equity, and balance incentives for commitment.
• [29:51] Due diligence on investors is essential; founders must assess alignment.
• [39:18] Embrace failure for learning; the market guides product evolution.
• [39:58] Timing is crucial; addressing pervasive problems can make a startup a winner.
• [42:13] Existing social platforms lost purpose, creating an opportunity for innovative solutions.
• [44:07] Relationships are essential; technology fosters connections and aligns lives.

Today's episode is going to be a little different. I usually have a guest I'm interviewing but today I wanted to share with you a workshop I recently did on the importance of SEO for small businesses.

This episode is from the live recording of that workshop where I share practical tips about SEO, why SEO is important, and how it can truly benefit your business if you commit to it.

If you want the full picture I suggest you check out the accompanying YouTube video to follow along with the slides I share. You'll still be able to grasp a great understanding through just the audio though so don't worry if you prefer to listen instead of watch.

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Links mentioned in this episode:

• ahrefs.com
• Website Speed Test

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Key Takeaways for quick navigation:

• [00:00] SEO boosts website visibility, ranking, and trust for user recommendations.
• [07:05] Algorithms, content, backlinks, user experience, speed, and page authority influence SEO ranking.
• [15:41] Topical Authority: Create consistent content to establish niche expertise.
• [19:09] Optimize user experience, technical SEO, and use CDNs for faster website loading and improved SEO.
• [21:03] Free SEO Tool - ahrefs.com Link Checker: Assess domain rating, backlinks, and link attributes for SEO insights.
• [23:23] Page Speed Evaluation with Google: Use Google's tool to assess and improve website performance for SEO.
• [25:41] SEO Best Practices: Build high-quality links, create niche content, and collaborate with an SEO professional.
• [28:41] On-Page SEO Practices: Ensure an about page, clear navigation, and author bios for positive user experience.
• [30:28] Long-Term SEO Strategy: Consistent, quality content builds your website as a long-term asset, offering sustained benefits.

Toronto Creatives is a multidisciplinary content creation and marketing agency located in Toronto, Canada, that help their clients internationally achieve their goals through high-quality content, storytelling, and strategic marketing campaigns that they custom-design and tailor to each client.

Nik and Ben are both partners in business and in life, and are Proud members of the Canadian 2SLGBTQI Chamber of Commerce (CGLCC).

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Links mentioned in this episode:

• TorontoCreatives.com

---

Key Takeaways for quick navigation:

• [01:52] 70% of the internet is video content; high-quality videos enhance retention and watchability.
• [03:13] Effective video marketing combines entertainment with promoting products, focusing on engaging the end user.
• [11:24] The Hero's Journey framework captivates audiences, involving a hook, journey, and resolution in storytelling.
• [14:52] Personal stories in pitching add depth, emotion, and relatability, building connections beyond showcasing the business.
• [18:30] Human connections drive business decisions; personal connections or liking individuals behind services garner more support.
• [23:20] Effective storytelling involves creating mystery, allowing the audience to connect on a deeper, emotional level.
• [31:27] Taylor Swift's popularity is attributed to her storytelling, creating a connection by addressing shared human experiences.
• [33:56] Guiding branding with storytelling in short-form content involves focusing on the hero's journey, engaging content, and authenticity.
• [39:58] Video content remains crucial; being human, not just a polished business, connects with the audience on a personal level.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Brian Richardson.

In March 2023, Brian was named the CEO of StartOut, the national nonprofit organization that accelerates the growth of the LGBTQ+ community to drive its economic empowerment, building a world where every LGBTQ+ entrepreneur has equal access to lead, succeed, and shape the workforce of the future.

Previously Brian worked for Lambda Legal, Google, the Democratic National Committee, the U.S. Senate and as a public school teacher. He earned his MBA from UC Berkeley and his BA from the University of Chicago. Brian reads voraciously, dances like no one is watching, loves to travel, and currently lives in Chicago with his 10-year son, Nico.

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Links mentioned in this episode:

• Startout.org
• Brian on LinkedIn

---

Key Takeaways for quick navigation:

• [00:17] StartOut supports LGBTQ+ entrepreneurs nationwide.
• [02:08] LGBTQ+ founders face funding barriers, receiving only 0.5% of VC funding.
• [04:54] Discrimination hinders LGBTQ+ founders in pitching, impacting funding prospects.
• [08:19] Economic independence is crucial for authentic leadership and social change.
• [12:43] StartOut's theory aims for economic justice and social equality for the LGBTQ+ community.
• [15:40] Empowering entrepreneurs fosters inclusive environments, eliminating compromises.
• [18:01] StartOut's programs, including the Growth Lab, are open globally, fostering LGBTQ+ entrepreneurship.
• [19:25] StartOut encourages mentorship engagement, connecting LGBTQ+ founders with 500+ mentors.
• [21:59] StartOut's investor portal connects LGBTQ+ founders with 400-500 investors, recognizing their value.
• [25:44] StartOut builds a supportive LGBTQ+ community, addressing entrepreneurial loneliness.
• [29:06] StartOut hosts events, fostering networking opportunities for LGBTQ+ entrepreneurs.

We're over the lip service and once-a-year pinkwashing. It's time to put your money where your mouth is and hold the line with us all year round and not only when it's easy or profitable to do so, because when times get tough we don't have the luxury of being able to retreat from the line. After all, it's our lives.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Co-Founders of Do The WeRQ, Kate Wolff and Graham Nolan.

Do the WeRQ brings people across the marketing industry together to foster connections, share experiences and collaborate on cultural transformations that support the advancement of LGBTQ+ creative talent 365 days a year. Because only when queer marketing talent is inspired, mobilized, and celebrated by brands and marketing leaders, will queer cultural creativity translate into meaningful business solutions.

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Links mentioned in this episode:

• DoTheWeRQ.com
• Kate on LinkedIn
• Graham on LinkedIn

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Key Takeaways for quick navigation:

• [02:51] LGBTQ+ data gaps are addressed for better representation and workplace dynamics.
• [05:09] Brands supporting LGBTQ+ amid backlash shape society and consumer behaviour.
• [11:38] Queer representation positively impacts consumer behaviour and brand loyalty.
• [14:50] Brands significantly influence culture and politics, with 70% recognizing their impact.
• [18:39] Brands must stand by values amidst uncertainty, as hate is seen as predictable.
• [39:35] Tension in LGBTQ+ progress signals visibility and representation, despite challenges.
• [44:33] Brands should invest long-term, considering generational differences in preferences.
• [49:03] Consistent support against negativity is crucial, avoiding alienation and hate group incentives.
• [51:02] Brands prioritizing well-being and authenticity find long-term success.

Yousuf is a marketing leader and consultant in the B2B technology space who has over 12 years of experience developing and honing demand generation and digital marketing strategies for leading technology brands, particularly in the conversational AI space.

Currently, he heads up Account-Based Marketing at LivePerson, a leading Conversational AI brand. He's passionate about fostering inclusive and empowering corporate culture and advocating for LGBTQ representation in the workspace so that people can feel comfortable bringing their whole selves to work.

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Links mentioned in this episode:

• Yousuf on LinkedIn

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Key Takeaways for quick navigation:

• [01:10] New businesses often limit their audience by focusing only on ready-to-buy customers, missing the potential of educating a larger audience.
• [03:32] Startups need to measure demand beyond self-identifying buyers, recognizing latent demand that requires education.
• [08:49] Invest in long-term strategies like SEO and content creation for sustained growth, even if immediate quantifiable results are not apparent.
• [12:54] While demand capture tactics like paid ads may bring initial success, transitioning to demand generation is vital for long-term growth.
• [15:26] Establish thought leadership for long-term success and loyalty, achieved through activities like research studies.
• [17:55] Find an equilibrium between demand capture and generation; successful companies measure and balance both strategies for sustained growth.
• [18:23] Research and track spending, finding a balance between different tactics for sustainable growth.
• [19:46] Use Buyer Journey mapping to understand your audience's path to purchase; identify channels, messages, and engagement points.
• [22:34] Slow down, research, and explore various marketing options; costs can be managed, and success is achievable with awareness and effort.

In this episode of the Business Gay podcast, that’s what host Calan Breckon is going to be talking about with today’s guest, Business Consultant Inbar Madar.

Inbar is a seasoned consultant equipped with over a decade of executive corporate experience. She now utilizes her experience in roles like Head of Brand and Global Sales Director to empower small businesses to foster their own growth and success.

Inbar's main goal is to reduce the staggering closure rates for self-owned businesses and is driven by a commitment to aiding minority-owned businesses and ensuring their longevity. As a business consultant, she offers tailored strategies and insights for the unique demands of each client and guides entrepreneurs toward sustainable profitability and success.

With a strong emphasis on empowerment, education, and support, Inbar aims to reshape what entrepreneurship looks like, by fortifying the foundations of small businesses and helping turn aspirations into achievements.

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Links mentioned in this episode:

• MiBusinessConsulting.com
• StartOut.org

---

Key Takeaways for quick navigation:

• [00:43] Profit Beyond Sales: Business failure ties to factors like pricing, client targeting, and operational costs, not just sales.
• [02:58] Continuous Learning: Entrepreneurial success requires ongoing education; address blind spots through proactive learning.
• [05:17] Mentorship Impact: Finding a mentor provides valuable guidance and prevents critical mistakes, contributing to business stability.
• [08:13] Financial Awareness: Ignoring finance tasks may lead to hiring unqualified professionals and business failure; business owners should be financially aware.
• [10:46] Transactional Loyalty: Loyalty in business should be rooted in mutually beneficial transactions, prioritizing financial sense.
• [14:55] Supplier Negotiations: Product-based businesses must negotiate costs with suppliers to maintain profitability, avoiding loyalty pitfalls.
• [18:17] Effective Marketing for Service Businesses: Service-based businesses must avoid scattering marketing efforts and focus on a strategy with higher ROI.
• [32:18] Diversify Revenue: Reduce vulnerability by diversifying products, services, or businesses for a steady income during economic uncertainties.
• [33:27] Loyal Client Base: Cultivate strong client relationships, offer rewards, and prioritize connections for continued support during economic challenges.

Paulo is the owner of Paulo’s Cake Shop - the first Roll Cake Store in Canada. The Roll Cake, known in Brazilian Portuguese as Bolo de Rolo, is a typical dessert from the Pernambuco state, located in the northeast of Brazil. It’s the adaptation of the Portuguese Bride's Mattress cake, which is a rolled sponge cake filled with almonds. Upon arriving in Brazil, the Portuguese bakers changed the filling to the native guava fruit which Paulo brought to Canada when he immigrated to Toronto from Brazil in 2016. Paulo’s Cake Shop is a certified diverse Supplier by the Canadian 2SLGBTQI Chamber of Commerce and a huge supporter of the community.

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Links mentioned in this episode:

• Pauloscakeshop.com

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Key Takeaways for quick navigation:

• [00:15] Paulo shares challenges as an entrepreneur in Canada, navigating a new business landscape from Brazil.
• [02:31] Transitioning from real estate in Brazil to Paulo's Cake Shop in Canada brings challenges in quality maintenance and dealing with expiration dates.
• [05:05] Paulo emphasizes the mental challenges entrepreneurs face, highlighting the importance of mental health for success.
• [10:20] Paulo shares the significant growth of Paulo's Cake Shop, serving over 15,000 customers and 40 corporate organizations in recent years.
• [11:40] Future plans involve expanding Paulo's Cake Shop into catering, addressing corporate demand for additional services.
• [13:31] Positive experience with corporate events, collaborating with organizations like EY, showcases Paulo's Cake Shop success.
• [17:57] Paulo emphasizes the importance of having a business mentor, drawing on insights from mentors in Canada and Brazil.
• [19:31] Paulo discusses adapting recipes to suit Canadian taste preferences and acknowledges support from programs and grants, like Futurepreneur.
• [23:16] Utilize funds and grants for business owners in Canada, like Digital Main Street, offering quick grants for digital marketing.
• [25:12] Enterprise Toronto is a valuable resource for business research in Ontario, offering information, mentorship, and connections.
• [27:40] Connecting with people, especially within the LGBTQ+ community, has been a favourite part of being an entrepreneur.
• [29:01] Being a certified diverse supplier with CGCC provides valuable connections, support, and an inclusive environment for business owners.
• [31:20] CGCC fosters a family vibe among certified suppliers, emphasizing support and collaboration, creating a stronger LGBTQ+ business community.

As a subject matter expert for Supplier Diversity, A.J.'s goal is to connect diverse entrepreneurs to a broad network of Canada's largest corporations with an invested interest in diversifying their supply chains, as well as fellow diverse owned businesses. IDEA (Inclusion, Diversity, Equity, Accessibility) is a family business for A.J. In his role at the CGLCC, he is passionate about advocacy for diverse & marginalized communities holistically.

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Links mentioned in this episode:

• CGLCC.ca
• A.J. on LinkedIn
• The CGLCC on LinkedIn
• SupplierDiversityTV
• About the CGLCC

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Key Takeaways for quick navigation:

• [00:42] Supplier Diversity is a commitment by major corporations to diversify their supply chains and provide opportunities for diverse-owned businesses.
• [02:35] Supplier Diversity is crucial for businesses to align with ESG goals, fostering innovation, competitiveness, and economic opportunities while meeting social responsibility standards.
• [06:01] Certification as a diverse supplier is not a compromise on cost, quality, or service but offers access to a network, resources, and support, promoting inclusivity and business growth.
• [13:26] Large corporations benefit from Supplier Diversity through access to diverse perspectives, cost-effective operations, and enhanced corporate social responsibility, ultimately contributing to their bottom line.
• [16:12] Small suppliers can better equip themselves by being prepared, doing homework on potential partners, following up effectively, and demonstrating patience in the often lengthy process of engaging with large corporations.
• [22:54] CGLCC offers both Supplier Diversity Certification (B2B focused for businesses majority-owned by the community) and Rainbow Registered Accreditation (B2C focused for any business, regardless of ownership, promoting inclusivity).
• [23:22] Supplier Diversity Certification provides B2B businesses access to large supply chains, learning opportunities, mentorship, and networking, while Rainbow Registered focuses on creating inclusive spaces for the 2SLGBTQI+ community.
• [24:46] Rainbow Registered signifies businesses as allies and supporters of the 2SLGBTQI+ community, even if not owned by community members, promoting inclusivity in their policies and practices.
• [25:15] To learn more about CGLCC and certifications, visit their website at cglcc.ca

Jennifer is a mentoring expert at the Mentorat, Québec’s Mentorship Accelerator. A dynamic speaker and avid learner, Jennifer studied and worked on four continents before settling in Montréal, Quebec, where she implements mentorship programs that promote equity and the inclusion of diversity. Jennifer is herself a mentor and mentee in constant evolution.

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Links mentioned in this episode:

• MentoratQuebec.org
• Jennifer Petrela on LinkedIn
• CGLCC OUT for Business Mentorship Program
• Futurpreneur Mentoring

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Key Takeaways for quick navigation:

• 01:01 Mentorship is a powerful force that can positively impact personal and professional lives.
• 01:39 Jennifer Petrela specializes in inclusive mentorship, especially focusing on LGBTQ+ mentorship.
• 03:47 Jennifer emphasizes the transformative and empowering nature of mentorship, highlighting its higher return on investment compared to other endeavors.
• 09:30 Open-mindedness, honesty, and courage are key qualities for a successful mentee, fostering a constructive mentor-mentee relationship.
• 18:31 Active listening, understanding, and respecting the unique qualities of each mentee are crucial for mentors in tailoring their approach effectively.
• 23:05 Actively listen in mentorship; introverts may need more time to speak, create a safe space for them.
• 24:42 As mentors, make the space safer by talking less, waiting, and encouraging others to express themselves.
• 25:13 Congratulations to those seeking mentors; studies show seeking mentorship correlates with higher success.
• 25:56 When seeking mentors, avoid being seduced by big names; focus on compatibility and needs.
• 26:40 Be dependable as a mentee; communicate, honor commitments, and maintain the mentorship relationship.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Creative Director of Bulldog Productions and the founder of The Bow Platform, Matthew McLaughlin.

Over the last 15 years, Matthew has led Bulldog Productions as a director and producer in developing commercial campaigns, organizing charitable efforts, and creating original concepts for primetime network television and streaming platforms. Matthew has an intimate understanding of both the creative and technical aspects of filmmaking, backed by the financial expertise to help make any project a reality.

The Bow, which Matthew founded, is an ad-driven streaming service that will feature elevated original content created for queer people by queer people. The Bow will also offer a user experience community with social media functions and interactive resources that will revolutionize queer living and create connections on a global scale. Best of all, The Bow is not hidden behind a paywall making it accessible to those who need it most. The Bow is a platform where allied corporate sponsors will have the opportunity to join forces to support true excellence in North American 2SLGBTQI+ film and television.

Join The Bow Waitlist!

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Links mentioned in this episode:

• The Bow
• Matthew on Instagram
• The Bow Platform on Instagram

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Key Takeaways for quick navigation:

• 02:15 The Bow is a streaming platform with immersive queer storytelling at its core, offering high-quality content for free with interactive features.
• 04:53 The Bow aims to be a resource and a connection point for the LGBTQ+ community, especially for younger individuals who may not have access to queer content behind paywalls.
• 07:55 LGBTQ+ creators telling queer stories bring diversity and authenticity, breaking away from stereotypical narratives and showcasing the expansive and resilient nature of the queer experience.
• 10:48 The Bow's choice of an ad-based model aims to make queer content accessible, challenging the traditional placement of queer content behind paywalls and opening up opportunities for advertising revenue.
• 21:16 Billy Porter, as the Diversity, Equity, and Inclusion adviser, supports The Bow's mission to connect with and empower the queer community, emphasizing the importance of reaching queer youth through accessible platforms.
• 26:19 Pink washing or rainbow washing in corporate pride initiatives is criticized, emphasizing the need for genuine commitment and certification by LGBTQ+ chambers of commerce.
• 27:24 The Bow aims to foster connections, understanding, and education, providing a platform for diverse queer representation, with a focus on connecting similarities rather than dividing differences.
• 29:28 Calan Breckon supports certification programs for corporations participating in pride parades, ensuring a genuine commitment to LGBTQ+ inclusivity beyond symbolic gestures.
• 32:52 The Bow's three-year plan includes launching six original productions, acquiring 400-700 relevant titles, and introducing 12 user functions, emphasizing a gradual but impactful development.
• 37:28 The goal is for users to start experiencing The Bow's branded content and user functions within a year, with a comprehensive and robust user experience planned for the three-year mark.

Matt has been specializing in LGBTQ online marketing for over 25 years and it all began in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, he’s now focused on the most cutting-edge global innovations in programmatic ad buying, social networking, and Web 2.0 technologies.

Matt has supported the community in many ways throughout his career including being a former Board Chairman of the International Gay & Lesbian Travel Association and he served on the boards for Travel Gay Canada and the LA LGBTQ Chamber of Commerce. He is actively involved with key national LGBTQ organizations including the National LGBTQ Chamber of Commerce, Out Professionals, and Lambda Legal, just to name a few.

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Links mentioned in this episode:

• PinkMedia.LGBT
• Matt on LinkedIn

---

Key Takeaways for quick navigation:

• [03:24] Pink Media focuses on storytelling and social media outreach, using various platforms for LGBTQ marketing.
• [04:46] Pink Media's niche strategy emphasizes personal relationships and engagement to stay true to the LGBTQ community.
• [05:43] Engagement is underrated; it's a crucial metric, and the focus should be on reaching the right audience and creating meaningful connections.
• [07:33] The shift in advertising: From clients wanting to buy ads to a more organic approach of helping clients tell their story and reach the right audience.
• [18:38] Engagement is more important than followers; having a large follower count doesn't guarantee visibility or meaningful interaction.
• [21:13] Consistency is key in social media growth. A long-term strategy can yield significant results, but patience is crucial.
• [22:35] Long-form content on platforms like YouTube may have slower growth, but it can lead to substantial and consistent audience development over time.
• [24:13] Building trust in the long term is essential for success in content creation and business. Consistency, authenticity, and niche focus contribute to trustworthiness.
• [27:28] AI is transforming content creation, making it more accessible for solo entrepreneurs. Utilizing AI tools can streamline processes and enable efficient content production.
• [34:49] Consistently sharing your story through various platforms fosters audience connection, keeps you relevant, and reinforces your brand over time.

Jacquie is a technical sales specialist who has worn many hats throughout her career. In fact, she broke into the tech industry just 3 years ago in a technical sales role with zero experience and more than doubled her income in under 2 years. Jacquie currently leads Sales Engineering at Deloitte Canada and is a Sales Lead for multiple product teams. Soon Jacquie will be transitioning into a role that will specialize in systems applications and products and partnerships across the firm. She is also currently spearheading a firm-wide initiative to change policy for inclusive family planning benefits within Deloitte to be more LGBTQ+ inclusive.

Outside of her role at Deloitte, Jacquie is the founder and leader of Queer Womxn in Tech in Toronto, and also partners with various queer and women-focused initiatives within the tech world. Additionally, she is a PreSales Leader within the PreSales Collective Community, and often hosts workshops related to demo-ing successfully, with a focus on storytelling.

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Links mentioned in this episode:

• Jacquie on LinkedIn

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Key Takeaways for quick navigation:

• [01:15] Networking is crucial during times of career transition, and reaching out to others for advice and insights can be valuable.
• [03:07] When transitioning to a new industry, highlight transferable skills on platforms like LinkedIn, and approach networking with confidence, emphasizing your worth.
• [07:26] Impostor syndrome is common, especially for marginalized groups, but combating it involves focusing on your strengths, curating your story, and seeking support from a community.
• [10:50] Before blindly applying to jobs, connect with someone working at the company to ensure a face-to-face introduction and personalize your application based on the insights gained.
• [14:05] Following a layoff, allow yourself to feel the emotions, reassess your passions, and consider it an opportunity for personal and professional growth rather than a setback.
• [21:53] Transferable skills are valuable; any experience can enhance your current job.
• [22:34] Storytelling with passion and curiosity is more impactful than just listing achievements.
• [23:44] Focus on client needs; in a job search, emphasize what you can do for the employer.
• [24:52] Build a community within the organization to avoid feeling like a cog in a large company.
• [27:23] Find advocates and leaders to support your initiatives; persistence is key to making a difference.

Now, if you don’t know what gay water is, it’s what the gays have been calling a vodka soda for generations. Why? Because us vain queens like to get drunk but want ZERO of the calories of doing it. SO, our trusted go to has always been the good’ol gay water. Today’s guest had the idea to literally can it, and sell it to the gays. Personally, I think it’s genius marketing - give the gays what they want!

Spencer is responsible for managing the company's overall operations including product development, production, distribution, marketing, sales, PR, and more. That’s what I call a busy gay.

Founded in January 2022, Gay Water is a mission-driven business with a goal to create representation for the LGBTQ+ community on shelves.

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Links mentioned in this episode:

• GayWater.com
• LinkedIn
• Instagram

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Key Takeaways for quick navigation:

• [03:59] Gay Water's aha moment was sparked during a conversation with a friend about the term "gay water," realizing its broader recognition and potential.
• [07:34] Gay Water faced challenges in the beverage manufacturing process, highlighting the complexity and lack of control in the industry.
• [10:26] Entrepreneurship's emotional toll: Spencer discusses the unexpected challenges of anxiety, imposter syndrome, and sleepless nights.
• [14:58] Spencer sees trolling as an opportunity, leveraging engagement and discourse to amplify the brand's reach.
• [18:33] Notable successes include being the largest first launch for a third-party vendor, over 800 million press impressions, and acceptance into Total Wine and Walmart's open call program.
• [26:38] Embrace the learning experience: Mistakes are part of the journey, and there's no perfect path to success. Focus on continuous improvement and don't dwell on past errors.
• [27:05] Keep moving forward: As a solo entrepreneur, time and resources are limited. Course-correct, learn from trial and error, and avoid getting stuck by constantly looking back.
• [28:22] Avoid perfection paralysis: Striving for perfection can delay progress. Don't scrutinize every detail; instead, focus on moving your business forward.
• [29:55] Constant growth mindset: Rather than fixating on specific goals, concentrate on the journey and the continuous process of learning and evolving. Goals are byproducts of the work and journey.
• [31:19] Enjoy the journey: Take time to reflect, express gratitude, and savor the progress. Balancing work with moments of appreciation contributes to a more fulfilling entrepreneurial experience.

Ben is a trailblazer, a visionary in venture capital, and a dedicated champion of diversity and inclusion. As the Founding Partner of Chasing Rainbows, an early-stage investment fund, he is on a mission to amplify LGBTQ+ voices in the entrepreneurial landscape. Ben’s accolades speak volumes: he is recognized as a 40 under 40 Rising Star of Venture, an LGBTQ+ Pride Leader, and a Top 100 Investor. He is not only an investor but also a mentor, guiding underrepresented founders toward global success. From the UN General Assembly to NFP boards, his influence is felt worldwide. Ben is a driving force for change, shaping a world of radical inclusivity through Chasing Rainbows.

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Links mentioned in this episode:

• ChasingRainbows.vc
• Book a Meeting with Ben
• Chasing Rainbows LinkedIn

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Key Takeaways for quick navigation:

• [03:37] Venture capitalists manage and deploy capital into startups for limited partners, aiming for large exits through IPOs or acquisitions.
• [08:50] Venture capital is best suited for businesses with the potential for high returns and rapid scalability, often seen in the tech industry.
• [10:56] Not all investments by Chasing Rainbows are tech-related.
• [16:30] Early-stage investments typically involve signing a safe note, and the founder may give away around 10% to 20% ownership in exchange for funding.
• [19:29] Founders should focus on achieving revenue early, making their company sustainable, and giving them negotiating power with investors for better deal terms.
• [19:56] Chasing Rainbows focuses on mentorship and creating an ecosystem playbook model to support founders beyond just providing capital.
• [20:39] Key advisors help founders build strategies, set expectations, and create KPIs to showcase their growth, making fundraising for the next round more effective.
• [24:49] Exit strategies are crucial, and Chasing Rainbows looks for companies that can exit within 5 to 7 years, either through IPO or acquisition.
• [26:40] Chasing Rainbows aims to create long-term relationships, hoping founders will reinvest in the fund or start new ventures after a successful exit.
• [30:51] Chasing Rainbows welcomes challenges to its focus on LGBTQ+ representation in investments, emphasizing the underinvestment in this community and the positive outcomes of supporting LGBTQ+ founders.

Born in Canada, but seasoned in London and Paris, Joshua is a 26-year-old multifaceted fashion stylist and model. Hot off the heels of walking the runway during Paris Fashion Week, Josh received praise from many notable news outlets, including the Washington Square News, for his styling flair of the Vivien Sophie runway show.

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Links mentioned in this episode:

• PasqualeFashion.com
• Instagram
• TikTok

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Key Takeaways for quick navigation:

• [01:43] 🌍 Leveraging marketing for long-term strategy is crucial in the fashion industry; random bursts of opportunity can arise, but consistent tactics and strategies lead to success.
• [03:35] 📊 Targeted social media advertising, even on a small budget, can significantly impact reaching the right audience and creating opportunities in the fashion world.
• [08:27] 🌐 Taking risks and saying "yes" to opportunities, even when feeling unprepared, can lead to significant personal and professional growth.
• [10:44] 🧠 Recognizing the importance of the long game and building a body of work over time is crucial for creative entrepreneurs; it's not just about instant gratification.
• [16:46] 🤹‍♂️ Embracing imperfections and understanding that the journey involves continuous learning and improvement is key in the creative process.
• [23:41] 🤝 Collaboration over competition is crucial for success, as you can't do everything on your own. Learning to collaborate can be mutually beneficial, especially in creative industries.
• [25:06] 💡 Early entrepreneurs should dabble and learn about various aspects of business, even if they aspire to focus solely on creativity. Understanding basics like taxes and bookkeeping is essential for long-term success.
• [26:29] 🔄 Mentorship is valuable; it doesn't have to align exactly with your expertise. A mentor can provide unexpected insights, saving you from costly mistakes and contributing to your career growth.
• [27:51] 🚀 Networking is crucial for success in creative industries. Genuine friendships and collaborations, rather than mere ladder-climbing, lead to meaningful opportunities and business growth.
• [32:38] 😇 Kindness and genuine care for others go a long way in the fashion industry. Being passionate and polite will earn you respect and open doors, often more effectively than competitiveness.