In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Creative Director of ConvertKit, Charli Marie.
Charli is a designer, writer, and content creator who is passionate about helping designers to succeed in their careers. She works remotely for ConvertKit, the leading creator marketing platform, and as a creator herself she spends her free time hosting the “Design Life” and “Inside Marketing Design” podcasts as well as creating weekly content for her over 220k YouTube subscribers about life and work as a professional designer.
Together they do a deep dive into why email marketing is more important than ever in today’s market as well as what you can do to start building and growing your list today. Calan also shares how he grew his email list by over 12,000% in just 7 days.
► Today’s Sponsor is SparkLoop, the #1 newsletter growth platform.
Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business
Links mentioned in this episode:
- ConvertKit Migration Services
- Hubspot email marketing stats
Key Takeaways for quick navigation:
- [03:30] Email marketing offers a direct and reliable way to connect with your audience, unlike social media, which can be influenced by changing algorithms.
- [04:10] Email marketing can yield impressive returns, with some businesses seeing a $36 return on every $1 spent.
- [06:25] ConvertKit focuses on serving creators with email marketing, offering features tailored to the unique needs of creators.
- [13:40] Newsletters are experiencing a resurgence, with more creators and businesses turning to email newsletters as a valuable communication tool.
- [19:00] ConvertKit’s recent acquisition of SparkLoop enables creators to grow their email list with affordable and engaged subscribers, benefiting both creators and subscribers.
- [23:10] ConvertKit prioritizes emotional intelligence, creating a supportive workplace where employees can be themselves, fostering a unique company culture.
- [24:34] ConvertKit values diversity and aims to represent the wide range of creators in its content and website.
- [25:04] ConvertKit is working on a feature that allows creators to insert recommendations into emails, potentially driving more subscribers and revenue.
- [26:00] ConvertKit offers a free migration service, making it easy for creators to switch to ConvertKit from other email marketing platforms. Visit CalanBreckon.com/migrate to find out more.
- [27:54] Treat your email subscribers like individuals, engage them personally, and build trust over time to create an engaged and responsive email list.
Calan Breckon: 00:00:00 Today’s episode is sponsored by SparkLoop. SparkLoop is the number one newsletter growth platform. I’m in the SparkLoop partner program and within the first week I saw my email list grow by over 12,000%. That’s insane. Their newsletter growth strategies and options are the most affordable rates I have ever seen on the market. I’m no longer paying between $5 and $10 per acquired email through online ads. Now I pay as little as $1 for warm emails that stay on my list and engaged for over 30 days. Everything is customizable in SparkLoop and they will set you up with a team member to help you through the process. Head on over to CalanBreckon.com/sparkloop for more details or just click the link in the show notes. Now let’s get into today’s episode.
Calan Breckon: 00:00:57 Email is still one of the most powerful tools we have today when it comes to marketing. In fact, email ROI is an impressive $36 for every $1 spent as reported by HubSpot. If you aren’t using and utilizing an email list and nurturing that list with at least one email a week, I can guarantee that you’re losing out on revenue. Not only are you probably losing out on revenue, you’re also losing out on the opportunity to build genuine and strong connections with the people on your list who you want to have supporting you. This goes for everyone from solo entrepreneurs all the way up to big businesses. Actually taking the time to build a connection and a relationship with the people on your list is going to mean more revenue down the line. It also means that when you launch a new product or a service, your list will be used to hearing from you and engaging with your emails, so they’ll be more likely to actually take the actions you want them to take. Email seems to be having somewhat of a renaissance right now with folks feeling overwhelmed and exhausted by social media. They want to hear from a select few that they know, like, and trust about the things that are important to them. The big question is, are you gonna be that trusted source they turn to?
Welcome to the Business Gay podcast where we talk about all things business, marketing, and entrepreneurship. I’m your host, Calan Breckon, and on today’s episode I have creative director of ConvertKit, Charli Marie. Charli is the designer, writer and a content creator who is passionate about helping designers to succeed in their careers. She works remotely as the creative director for ConvertKit, the leading creator marketing platform, and as a creator herself, she spends her time hosting the Design Life and inside marketing design podcast, as well as creating weekly content for her over 220,000 YouTube subscribers about life and work as a professional designer. Together, we’re gonna be going on a deep dive of why email marketing is more important than ever in today’s market, as well as what you can do to start building and growing your email list today. Now let’s jump in with Charli.
Calan Breckon: 00:02:55 Alright, well it is so exciting to have you here, Charli. How are you doing?
Charli Marie: 00:03:01 I’m doing great. Excited to be here and excited, uh, for the growth you’ve had on ConvertKit into, you know, share some more insights into how we run things as a company.
Calan Breckon: 00:03:09 I know, right? So I’ve loved ConvertKit for a very, very, very long time. I believe I found it through Amy Porterfield. Um, nice. And then just growing as a business, you have to have email. So that’s what we’re gonna be jumping into today. So with that, let’s just jump right into it. In your own words, why do you feel email marketing is so important for creators and businesses?
Charli Marie: 00:03:29 I think email is important because it’s a space that you can own. You know, we, we put a lot of focus as creators and, and as a business into growing on social media ’cause it’s a good way to get a lot of reach and get in front of people, you know, but as we also know that social media companies, they can change their algorithm anytime they want and that can seriously impact the reach you have and like the way you can access, um, and reach your audience. Whereas email is like, it’s been around for a long time and for a reason. You know, it’s a way to directly go from from you into your subscriber’s inbox, um, algorithm be damned. And uh, that’s why I think it’s really important for creators to do that, have that one-to-one connection with the
Calan Breckon: 00:04:13 A hundred percent. A hundred percent agree. And like, just some quick stats. I think I’ve read this off the top of the, the episode, but like $1 spend iss like an impressive $36 return, usually return on investment with email marketing. So it is not dead people, it is very much a live and well and doing amazing. Do you have any other stats that you might be able to share around email marketing that you might have just in the back of your mind?
Charli Marie: 00:04:37 Ooh, I did not prepare any off the back of my mind. <laugh> I will say that as, as a creator myself, um, my email list is one of my most engaged places that I reach my audience. I have a YouTube channel that has like 220,000 subscribers, something like that. And I’ll get maybe a few thousand views per video. I have an email list that’s about 18,000 subscribers and a good like 45 to 50% of them open every newsletter that I send. And so the YouTube like channel numbers might look more impressive, but the email list is where I know I’m actually reaching people more often, so yeah.
Calan Breckon: 00:05:16 Oh, a hundred percent. And that’s, and that’s the exact same, the exact same thing as I see I’m, my average rate is about 46% right now. Um, nice. Um, and then the average click-through rate is like 4.1, four point 11. So it’s like, I want the open or for the click rate to go a little higher, but I still know that for industry standard, those are above industry standard and it’s like,
Charli Marie: 00:05:36 Oh yeah, that’s great.
Calan Breckon: 00:05:37 How you play into it and how you actually nurture the people that you’re, I guess, sending your email to. It’s not about marketing in the old sense of like all these crap emails you used to get, where people are just literally just selling things. It’s you’re sharing a journey and you’re sharing your journey with the people who actually wanna read about it and you’re helping them. And that’s where I, I think that an email list can really grow and really get those high engagement rates and high open numbers. So that’s amazing. Um, convert has positioned itself as the go-to marketing hub for creators. How has the company been growing to support their users? ’cause I know that there’s lots of new things that have come about and lots of new things that are coming mm-hmm. Um, so what are some things that ConvertKit has been doing to kind of find their way into the market?
Charli Marie: 00:06:22 Yeah, well you sort of touched on it in saying that we’re for creators, right? This has always been at the heart. Um, ConvertKit was started by Nathan, our founder, uh, oh, over 10 years ago now. We just had our 10 year anniversary in January, 2023. But he started it because he as a creator was finding other email tools lacking. And he was like, it’s just that they’re built for these like different types of businesses. A creator business is very different. It’s kind of like this mix of B2B or B2C. Like, you know, you’re an individual but you’re also a business and you’ve got different needs. And so that’s always what we’ve been trying to do is build email marketing features and tools, marketing tools, um, monetization tools, but for creators specifically. So they’re always gonna be who we have at the top of mind. Um, I think we do have some like, um, you know, more, more classic small businesses or like real estate companies using ConvertKit, but they’re not the people that we think about when we build features. No offense to them. If they’re finding value in the product, that’s great, but we think having that focus on creators is what’s setting us apart and what’s allowing us to continue to serve our, our main customer, customer base of creators. Yeah.
Calan Breckon: 00:07:32 Awesome. And I’d have to agree as somebody who’s done email marketing before, um, I was with, I’m not gonna say who the provider was, but it was very clunky and very stuffy. And when I came over to ConvertKit and I tried it out, um, for the first time I was like, oh my gosh, this is just so much more easy to use. And I also really loved the visual automations ’cause I people learn differently and understand the world differently and being able to like, have the visual aspect of it and be like, okay, it goes here and then this goes here and then this happens and then this email gets sent out. And just being able to like mentally see that and visually put that out there made it so much easier for me to actually understand what was gonna happen when somebody signed up on the list and what emails they were gonna get and that it wasn’t gonna get messy. ’cause sometimes you’re like, you can have so many emails that you’re like, okay, uh, I don’t want them to get like 30 emails on the same day. Like, you gotta paste things out. And I did a, I really appreciated how sleek and easy the hub was to use. So I can definitely say that you are there for the creators and it just, it comes across in the product that you can tell it’s built for creators because it’s visually stimulating and also easy to <laugh>.
Charli Marie: 00:08:42 I love hearing that. Yeah, I agree. As a creator myself, I love visual automations too. Um, and I think creators are visual people usually, right? And so that does, that does make sense. Yeah. Something came to mind actually. Um, ’cause you asked like what we’re doing to continue to support creators. Uh, we launched a feature earlier this year called Creator Network, which is a way for creators to support other creators, which, um, we think is pretty cool. And it’s, it’s really helping. I know me personally, I’ve had like a serious like hockey stick type, um, list growth because of it, which is really fun. Um, yeah, it’s a way to recommend other creators. So when someone signs up to your list, you see like, these are the creators that I recommend if you wanna sign up to them too. And it’s, uh, it reminds me of the YouTube collaboration days, honestly. Um, I was, I’ve been on YouTube for nearly 10 years now, and so that was how you used to grow on YouTube in the early days, was to make a video with another creator. And you’d be on their channel, they’d be on yours, and you’re like, you’ll subscribers see them and go join them. And that’s what the Creator network feels like to me. So it’s kind of fun.
Calan Breckon: 00:09:44 <laugh>. Yeah. It’s, I can’t remember where it’s like borrowing other people’s audiences in like a good positive way that it’s like, I wanna support the people who support me and I support them. Yeah. And it’s like all these people coming together be like, Hey, go check out this person. They’re super cool. Yep. Or go look over here. They’re really cool and doing good stuff too. And it’s, we need to support each other, especially in today’s economy and the way the world is going right now. Mm-hmm. <affirmative>, I feel like this is almost like, what’s the word? Like the diversification of working where it’s like you don’t have to just be in the cookie cutter over here. You can work a job and do all those things, but like, we need to find more ways to support each other and have those small businesses on the side. And this is a great way to be able to do that and support that so that everybody’s getting a little piece of the pie instead of just like one large group getting, or one small group getting a piece of pie and everybody else kind of just gets the drags of what are left.
Charli Marie: 00:10:33 Yeah. Or like, again, it’s another way that you can grow without relying on social media algorithms, right? Because maybe your tweets or whatever X posts you’re supposed to call
Calan Breckon: 00:10:43 <laugh>, I, what is it? What is it now <laugh>
Charli Marie: 00:10:46 May, maybe yours aren’t getting in front of people and they’re not getting as much reach as your friends is, but your friends is doing well and they’re driving a lot of traffic to their signup and then you are getting like a, a little cut of that because they’re kind enough to recommend you. Um, so yeah, I think it’s, it’s really nice way for creators to support each other. Yeah.
Calan Breckon: 00:11:03 And I totally agree. I never teach any of my clients to build on social media. Not like, don’t do it, but like, just don’t depend on it because if you are building it, that’s well said. You don’t own it and it’s great. Mm-hmm. <affirmative>, it’s like building, it’s like building your property on leased land. Yes. And you’re like, it’s rented. You don’t actually own the land. If they want to come and knock it down, clear it away, they can. And so what you want to do is you want to build your email because you own that. That is property you own, your website is property you own. Those cannot be taken away from you. Social media is meant to amplify that message and it’s great Yeah. As a tool. But to lean on it completely and depend on that, it’s just, it’s not as important as some people think it is. And for me, sometimes I just wanna look at people and be like, do you just want the vanity of it? Or do you actually actually want a business
Charli Marie: 00:11:54 <laugh>? Yep. That’s a really good point. Uh, I think that it’s really easy for us as creators or business owners to find a lot of joy in those vanity metrics. Sometimes they can make you feel good right? When they’re growing and like, oh, everyone can look at my page and see I’ve got this many followers. That’s not the same for an email list unless you choose to say Right. How many subscribers you have. Um, and so it can kind of be a more private success in a way. Um, but you know, the vanity metrics aren’t the most important thing.
Calan Breckon: 00:12:23 <laugh>. Yeah. I mean the likes are always nice, but I, I prefer, I guess that maybe I’m more of a private person. I rarely post on social media. Like I’ll post on my Instagram once in a while. But I found that I feel right now, like the world is in a weird switching place with social media. People are being like, oh, I don’t like all of this mess. Like, this is too much, it’s too loud, it’s too shoving things in my face that I don’t really want. And I’m finding a lot more people are going to towards email again ’cause they find the people they really like and then they just wanna support that people. Have you noticed any new trends happening in ConvertKit in that regard?
Charli Marie: 00:12:56 Hmm. I don’t know about new trends, but it’s more like maybe that people are realizing what we feel like we’ve been saying all along is that email is still important, email is still relevant and there’s a lot of new newsletters springing up. That’s, that’s definitely been really cool to see that newsletters in particular are having a resurgence. I feel like email marketing maybe never went away. Businesses were always finding value in email marketing. But to run a newsletter where like the email itself, it a product, um, that’s really still having a moment and people are finding a lot of success and joy in that, which is really cool to see.
Calan Breckon: 00:13:32 Yeah, it’s definitely having a renaissance. I’ve noticed that for sure. There’s been a lot of like businesses popping up around it and like, uh, a lot of um, uh, news reporters and people are putting out those paid, uh, paid email subscriber newsletters and they are having a lot of success. And so it’s, you know, it is what it is. I want to go back to when you said that you had a big uptick when you released your creator network. And I want to jump into like Yeah, the next part because I did have a giant surge. Um, my email list grew by over 12000% in less than seven days, uh, which is like an insane number in my head, but I’m like, oh my goodness. And yes, I have the receipts of people wanna see <laugh>. Um, I keep it reel with my, with my crowd.
Calan Breckon: 00:14:15 Um, I went from like, uh, like 65 emails. ’cause what happened is that I, I left one business and so I cleared my email list of everybody. I’m like, this is no longer the people I’m serving, so I don’t want to just have you on my email list. So we cleared it out down to 65 and then it was slowly kind of inching up, but then when the Creator Network came about and more specifically Spark Loop, when that partnership happened, it was like, poof, 850 within a week. And I was like, nice. This is huge. So can you tell me a little bit more about the req, uh, the recent acquisition of newsletter growth platform, spark Loop?
Charli Marie: 00:14:53 Yeah. So we’re super excited to have Spark Loop now as a like ConvertKit subsidiary. We were just on a team retreat last week and I got to hang out with a few of the Spark Loop team. And so that was really cool, um, to have them a slight part of the ConvertKit family now. We saw Spark Loop just doing great things for creators, like helping them grow, building these growth focus tools. Um, you know, the, uh, spark Loop referrals Scribe, which is like their version of Creator network that’s cross-platform. ’cause on Creator network, you’re really just recommending other convert kit creators, um, paid recommendations as well through Spark Loop. There’s all these ways for creators to grow their audience but also earn more income as well. Um, and we really like that they’re a cross-platform tool, that you don’t have to be on ConvertKit to make use of Spark Loop. Um, you know, that’s, that’s still the way that it’s gonna stay. Um, and yeah, we’re just excited to be able to integrate Spark Glue more closely into the ConvertKit main product so that you can access a lot of those features without having to leave like the ConvertKit app. Um, yes is our end goal.
Calan Breckon: 00:16:01 And it was, uh, it was just game changing because the, the, the way that it’s all laid out so that everybody knows is, um, I’m in both, I have my Convert kit, which I love, and then Spark Loop when it started, I was like, I have to get on this ’cause I have to try this out. It is one of the most affordable ways to grow an email list that is actually a warm and engaged email list. And that is the biggest part I think people don’t maybe know or recognize right now, is that if I go out and I’m advertising on Facebook or socials or wherever, Google, what have you, I’m paying anywhere from what, five to $10 for that acquisition depending on what it is, depending on what I’m trying to get the customer to do. And you’re spending so much money on clicks that aren’t gonna go anywhere.
Calan Breckon: 00:16:41 Whereas in the Spark Loop program, I set up the parameters that I was gonna have for myself. So I said, okay, I’m gonna pay a dollar 25 for each email that I have sign up to my newsletter. But those parameters are still within 30 days. They have to still be on my email list and engaging with emails. So it’s not just like, oh, the moment they come on, I’m paying for them. It is no, they come on and then they’re still engaging with my emails 30 days later. Then they get to stay on the list and then you pay for it. And so, you know, all those emails that don’t actually continue to stay or they’re, you know, cold emails or whatever, they get removed right away through Automation Systems and ConvertKit, which is also magical, nice <laugh>. Um, and then that way you’re building an actually engaged email list that wants to hear about all your stuff and you’re paying such an affordable rate for it. It is so insane. So the moment that happened, I was like, I need to talk to somebody at ConvertKit, <laugh>. And,
Charli Marie: 00:17:37 And even cooler is that you are paying other creators for that too. Yes. You’re not paying, you know, Facebook and Google, they get enough money from other sources. Uh, so this is like just another way for creators to support other creators is to choose to invest their advertising budget essentially into this. Um, and I think you’re right, other people are seeing this too, that it’s, it’s the way to get the engaged subscribers. Yes. Because you are getting, it feels more personal, right? When a creator’s recommending another creator, then when you’re seeing it as like an ad on Instagram or an ad on Google, if someone you trust is saying, Hey, you should check this person out. Like I’ve vetted them. I’ve decided that I wanna align my brand to them by recommending them to you, then you’re just gonna trust them more. And, and you’re right. It’s gonna lead to more engaged subscribers. They’re gonna be more relevant, they’re gonna be more interested from the get go. And ultimately you are supporting another creator by running these paid recommendations too.
Calan Breckon: 00:18:31 Yeah, and that was probably one of my favorite parts about it, is that I felt so much better about supporting, you know, quote unquote the little guy or the little gal or the little person and being like, making sure that everybody’s getting that piece of the pie. And I’m just like, I’d rather spend my money there and support individuals who I also know are entrepreneurs and doing their thing and hustling the great hustle out here. Um, and that made me feel really good about that part of that business. And so I was really excited when this all came about and like started. Um, yeah. So you already said some, you don’t have to be on ConvertKit to use Spark Loop, but if somebody is in ConvertKit, how can they get access to the Spark Loop?
Charli Marie: 00:19:13 Yeah, so Spark Loop is included as part of our Creator Pro plan that you’ll get like a Spark Loop account. You can run a referral program, you can run paid recommendations and all of that. Um, anyone can recommend creators who are using Spark Loop though, uh, through Convert and Spark Loop. So what that looks like for me is when someone signs up to my list, I have three like recommendation slots, um, that gets seen. Two of them are free recommendations. So this is just like me recommending mostly other design content creators. ’cause that’s what I make content about. So it’s gonna be most relevant to my list. Then I have one slot where I, I recommend people from the Spark Loop Partner network, um, and I’m being paid to recommend them so that like you, um, I will get a small cut if, if people sign up and choose to become an engaged subscriber of those lists. And you can set that up all directly through the ConvertKit Creator Network feature in the app, um, decide how many paid slots you want, how many free slots you want, who you wanna put in those slots. If you want it to be randomized, um, you can control it. Asset creator, which is also different from I think other tools that maybe, you know, the platform itself is deciding what newsletters are relevant to recommend to your audience on convec, you are deciding what’s relevant to your audience.
Calan Breckon: 00:20:30 Yes. And I love that feature because there are people who, it’s like your friends, you’re genuine friends and people you generally wanna support. It’s like, I always want to have you at number one mm-hmm. <affirmative> or in that group. Yeah. And then everything else can kind of be like randomized, like go crazy. But like this person always show them because I really, really love them and what they’re doing. Um, as you know, and as being somebody from the L G B T Q community, I also take, uh, uh, take it seriously finding out who the other people are in that community and what they’re doing and where we align so that I can support those people because I know that those businesses may be, don’t get recommended as much or don’t have as much highlights. So I make sure that the, the businesses I am choosing have gone through that kind of like, okay, are they part of the community? What are they doing? Let’s do this. Let’s support. So that always makes me super happy to see, to do that. That’s awesome. Um, as a company, speaking of as a company, um, and an organization, have you felt ConvertKit has done, uh, work to make you feel included and valued as an employee? Because I think this is really important to ask, not just like, yeah, you’re a rep, but like what have they done to actually make you feel like, oh yeah, I love being here.
Charli Marie: 00:21:39 Oh my gosh, absolutely. So I have been on the ConvertKit team for nearly seven years now, and this is the longest time I’ve ever been in one job. And I would not be here if I didn’t think that it was, you know, a great place to work and a, a place that I’ve honestly managed to grow as a person as well as in my career. Um, one of my favorite things about ConvertKit as a company is the level of emotional intelligence on the team. I think it creates this like great psychological safety to like literally be able to cry in front of your workmates and have it not be a big deal. <laugh>. And I’ve done it many times, let me tell you like so many people on the team have. Um, and it comes from the top, comes from leadership. Nathan himself is a guy who is very in touch with his emotions in a way that I’ve never seen in a male leader in business before.
Charli Marie: 00:22:30 Um, and right on our, the first time I met the whole company at a team retreat, he was telling us his life story and why it matters so much to him to help create his own a living. And that was because he grew up with his family not having a lot of money. Um, and it led to like, you know, it led to troubles for, for his family. And he was crying in front of us. There was about like 25 people in the room maybe as he told this story. And I saw that happening and I was like, wow, there is a different way to do business, right? Like, it doesn’t have to be cutthroat and serious and like, leave your emotions at the door. This is focus time, it, we’re all humans and, and this is part of it. This is part of how we do our work. Um, and so that’s been modeled. Like right from that moment I was like, oh my gosh, I can be myself here. You know? And from then on I feel like I’ve just brought my whole self to work every day at ConvertKit through all the ups and downs. Um, and it’s, it’s stayed a great place to work as we’ve grown as well.
Calan Breckon: 00:23:26 I love that. I love that because that’s how I am like, I’m like to be able to see companies like that and it, it seeps through the work you do. Like you can almost feel it on the website. You can feel it in the work that you put out and all the workshops. ’cause at Convert you do tons of workshops and lots of free things for your community and you can feel that energy and you can feel the love that I’m that is there. And that, that’s why it’s so different than other platforms that I’ve used that I’m just like, I can feel the difference in this company and that’s what I wanna help promote. And where I want the world to move is like, yeah, we’re all humans. We all have to make a living. Mm-hmm. But we don’t have to fit those cookie cutter shapes that we used to have before. Like things change and evolve. Humanity needs to change and evolve. And it sounds like ConvertKit is doing just that and taking care of their people at the same time.
Charli Marie: 00:24:14 A hundred percent. Yeah. And that, like, honestly, being a company that caress about diversity is a way we can serve the creator community too. There isn’t one way to be a creator and there were creators don’t look just one way. Right? Um, creators come from all, all different places. Like there’s just such a wide range of creators and we wanna make sure that that diversity is represented in our website and the content we put out. And so we do place a lot of focus on that, um, because we know how important it feels that to be represented
Calan Breckon: 00:24:47 And it is important. And no, that’s why I asked you to be on the show. <laugh> <laugh>. Um, are there any exciting new features being worked on that you might be able to give us a sneak peek at?
Charli Marie: 00:24:59 Give peek at? Ooh. Well, something that I know is coming soon, um, is create a network recommendations in emails. So right now recommendations really only happen when someone signs up to your list. So you’re recommending creators to new people, to your audience. Um, I’m really excited to see what happens when we give you the ability to easily insert like a re recommendations block into an email that you’re sending out to your already engaged list. Like, how many more subscribers can you drive to these people you’re recommending? How many more will you get when you know, uh, creators who are recommending you do the same? How much more can you earn from paid recommendations by doing this? Um, so that’s something that’s coming up soon that I’m pretty excited about.
Calan Breckon: 00:25:42 Amazing. I love it. Um, I actually, I really love that because it’s gonna make things so much better. Uh, lastly I just wanna ask if somebody has a large email list, um, and they wanna move over, they’ve listened to this and they’re like, Ooh, we need to get unconverted. It just sounds like a better option. Um, how easy is it for somebody to be able to do that?
Charli Marie: 00:26:03 Yes. Okay. So we have a free migration service that, like, I, I lead our brand studio team and I recognize that I need to do a better job of making sure people know about this service, um, because people are still surprised to to hear about it. So you are hearing it here out. We have a team of experts who know other email tools really well. They know ConvertKit really well. And if you’ve got a list of, I think it’s over 5,000 subscribers, they’re gonna handle it all for you. Like it’s a white glove service where they’ll learn from you what forms you wanna update, what lists you wanna bring over. They’ll get it set up and ConvertKit all for free. Um, if you’re, if you’re signing up to a ConvertKit paid plan. So yeah, go to convert com com slash migrations bank, the whole bank, we’re gonna set it up
Calan Breckon: 00:26:47 For you. Oh my goodness. Um, that sounds bad ’cause I knew, ’cause I like, I know CSV files and all that, it’s easy to import. I did not realize that. They will also go through all of your landing pages and all the things and make sure that those are repurposed and reset up and all that and
Charli Marie: 00:27:03 That as well. Yep. They, they design email templates so that you can bring that over and have it look the same. Um, I think the, the exact amount of things they do depends on the size of the list you have that you’re bringing over. But yeah, definitely reach out to the team. Um, fill out that form on convertkit.com/migrations and uh, Becky is my team member who has handles that and um, she’ll, she’ll get in touch with you.
Calan Breckon: 00:27:25 Perfect. I’ll make sure, um, that, that gets added migrations into the, uh, the show notes for everybody. Nice. Awesome. Well, is there any last little things, any tips or advice you’d like to give all the listeners out there before we head off today?
Charli Marie: 00:27:39 Ooh, if I give, give one piece of advice for finding success with email is to remember that it’s like one individual opening your message in their inbox on the other end. So you brought it up before that. You don’t wanna be just like selling to them all the time. No one wants to be shouted at like that. Um, just treat them like a person. Just talk to them. Um, pretend you’re writing to them just like you’d write to a friend in Gmail. And, uh, I I promise it’s gonna go down well and you’ll build a really good engaged list who is there and ready to purchase for from you when you have something. Uh oh,
Calan Breckon: 00:28:11 I totally agree. Fully agree. It’s, it’s like that, you know, that random person who pops out every once in a while is like, Hey, let’s go do this. And you’re like, I don’t. We see each other once in a blue moon. Yeah. <laugh>, you’re not gonna trust what they have to say, but if there’s that friend mm-hmm. <affirmative>, you see it for week and they say something, you’re gonna trust them a hell of a lot more. So it’s like exactly. You need to nurture email list like weekly to make sure that you’re always top of mind, you’re always there, you’re always supporting them so that when you do ask them for something go, Hey, buy this or this product or whatever, then they’re instantly more likely to be like, yes, because I trust you that no, like trust factor is there if you built that sustainably and consistently over time.
Charli Marie: 00:28:47 Well sed.
Calan Breckon: 00:28:48 Awesome. Well thank you so much Charli. This has been absolutely magical. I appreciate you, I appreciate your time and I appreciate the work you do over at ConvertKit.
Charli Marie: 00:28:57 I appreciate you too. Thanks for inviting me on and congrats again on your great email growth. Um, looking forward to hearing about you doubling it again. Awesome. Very soon.
Calan Breckon: 00:29:06 Yes, for sure. Awesome. Thanks so much.
Calan Breckon: 00:29:20 See, this is why I love email. It is still so important and valid in today’s market, even more so I would say than it was before in this overcrowded market. You can sign up and try out ConvertKit’s amazing new features CalanBreckon.com/ConvertKit. Or if you’re looking to migrate your current email services over to ConvertKit, you can go to CalanBreckon.com/migrate and that’ll take you to that migration page that Charli was talking about. Both of those links are in the show notes for you. You can also find out more about SparkLoop and how to grow your email list Calanbreckon.com/sparkloop. Again, that link is in the show notes. Thank you so much for tuning in today. Don’t forget to hit that subscribe button and if you really like today’s episode, I would love us our rating from You. The Business Gay podcast is written, produced, and edited by me, Calan Breckon. And if you’re looking to start your own podcast or maybe a company podcast, gimme a shout CalanBreckon.com. Alright, that’s it for today. Peace, love, rainbows.